Corporate Account Executive, DACH

We are entering a new era of work — one where AI agents collaborate alongside people to plan, act, and deliver outcomes at a scale and speed that wasn't possible before. At Asana, we call this Agentic Work Management: the orchestration of humans and AI agents toward shared goals, with full clarity on who is responsible for what, every step of the way. As a Corporate Account Executive, you will be at the forefront of this shift. You won't just be selling software — you'll be helping DACH organisations understand and solve their most pressing work management challenges, and guiding them toward a future where their teams and AI agents move together with purpose and trust. This role is based in our Munich office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Lead with Discovery: Open every engagement with genuine curiosity to uncover hidden friction, misaligned priorities, and coordination failures that cost customers time, money, and trust. Surface Real Pain: Ask the questions that reveal deep operational challenges—not just the stated need—so that solutions you propose are anchored in what actually matters to the business. Map Stakeholder Motivations: Map stakeholder motivations from frontline teams to the C-suite, identifying where the greatest leverage lies for transformative change. Drive Customer Outcomes: Manage a portfolio of corporate customers with a relentless focus on measurable business impact and outcomes that your champions can proudly report upward. Expand Account Revenue: Hunt and develop new business within your book while deepening relationships across existing accounts, expanding usage into new teams and departments. Engage Executive Leadership: Engage executive and IT stakeholders to align on organisation-wide deployment of Asana, making it the connective tissue between human decision-making and AI-driven execution. Territory Strategy Execution: Design and execute a clear quarterly territory strategy aimed at revenue growth and long-term customer success. Build Trust in Collaboration: Help customers envision and confidently adopt a new way of working where AI agents are trusted teammates with clearly defined roles. Articulate Platform Value: Articulate how Asana's Agentic Work Management platform provides the structure, accountability, and transparency needed to make human-AI collaboration reliable and scalable. Champion Ownership Shifts: Champion the shift from activity-based work to outcome-based work, showing how clarity of ownership accelerates what organisations can achieve. Guide AI Adoption: Act as a credible, empathetic guide for customers who are excited about AI's potential but uncertain about where to start, building the safety needed to take bold steps forward. Orchestrate Internal Partnerships: Collaborate closely with Sales, Marketing, Solutions Engineering, and Customer Success to orchestrate seamless, high-value customer journeys. Pioneer Sales Innovation: Experiment with new approaches and share what works, scaling regional innovations globally. About you Consultative seller who leads with questions before answers, building long-term revenue on trust and customer success. Fluency in written and spoken German and English, communicating with precision and warmth in both. Proven ability to run a structured, repeatable sales process (e.g., MEDDPICC, Sandler, Challenger) with discipline from first call to close. Track record of building your own pipeline through proactive prospecting rather than relying on inbound leads. Deep skill in discovery, possessing the ability to listen past the surface, ask uncomfortable questions with care, and connect pain to possibil…