Copywriter

We're looking for a versatile copywriter who can move fluidly between brand storytelling and conversion-driven copy. You'll take campaign and creative briefs and turn them into compelling language across the entire customer journey — from big campaign ideas and brand storytelling to the copy that ultimately drives someone to act. The ideal person is part brand storyteller, part direct-response copywriter: someone who can make people feel something and make them do something. WHAT YOU'LL DO - Translate campaign briefs into messaging across H1s, headlines, descriptions, taglines, and campaign copy - Write across channels including landing pages, email, paid social, and other performance creative - Script longer-form campaign films, founder videos, and branded content - Develop hooks, concepts, and messaging angles for performance creative - Balance emotional storytelling with persuasion and conversion - Partner closely with Brand, Creative, and Growth to evolve how Superpower sounds WHAT WE'RE LOOKING FOR - ~3–6 years of copywriting experience - A strong portfolio spanning both brand/campaign and performance/conversion work - Exceptional at simplifying complex ideas into sharp, memorable language - Comfortable writing everything from a three-word headline to a three-minute script NICE TO HAVE - Experience in health, wellness, medical, or other science-heavy categories - Agency background with range across clients and tonal registers - Long-form performance writing (VSL-style scripts, sales pages) WHY SUPERPOWER - Mission that matters: we catch diseases before they start and change people's lives - Radical empowerment: no layers of approval, no waiting for permission — if you see a problem, we reward people that solve them - A-players only: small team of exceptional people who actually do the work - Founder mode: everyone is an IC here, including leadership. We don't delegate, we build - Competitive compensation with equity in a company at the frontier of health and AI - Superpower your own health — we live the ethos The San Francisco, CA base pay range for this role is $125,000 – $130,000 (non-inclusive of equity). Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. ABOUT SUPERPOWER Superpower is a new health system on a mission to extend and enhance human life. We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides. Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth. You can find more about us below: - superpower.com/series-a http://superpower.com/series-a - Superpower Overview https://www.notion.so/1f58444481d080e195dbe2e2e331b3df?pvs=21 - Culture at Superpower https://www.notion.so/Culture-at-Superpower-4321693ee66740e6ad92c449b54f42e2?pvs=21 Company Philosophies - We are all here to genuinely do our life’s best work - Insanely high talent bar, never settling. A players only (see Steve Jobs https://twitter.com/founderspodcast/status/1665442439715225600?s=46&t=PK-vWojaLurY6eXl341Thw) - We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first - We aim to set the gold standard for team health culture on the planet — live the ethos! Investors - Forerunner https://www.forerunnerventures.com/ (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A) - 8VC https://8vc.com/ (leading health and bio investor) - Evan Moore https://www.linkedin.com/in/evanmoore/details/experience/ (Founder of Doordash; Partner at Khosla Ventures) - Cyan Bannister https://wellfound.com/p/cyantist (ear…