Coordinator, Integrated Partner Marketing

**Who We Are:** Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. **Job Posting:** **IPM Coordinator** The Coordinator of Integrated Partner Marketing plays a key role in creating strong Brand connections that generate consumer demand within the evolving omni-channel retail environment. The primary responsibility is the throughput of Brand communication strategies and their tactical activation in the retail environment, both in-store and online. Establishing and developing key partnerships and relationships with Brand Marketing, Sales, Merchandising, Retailers (customer buyers/marketers/ecommerce), agencies and outside suppliers will be essential to success in this role. **Responsibilities:** - Ensure brand and product communications are executed on time and on strategy through proactive relationships with internal account teams and key retailer contacts - Improve Brand omni-channel presence (in-store and on retailers’ ecommerce websites) through collaboration with retailers on placement and implementation of marketing materials and messaging - Lead creative development of demand-generating marketing materials (both in-store and online) aligned with Brand strategy as well as retailer requirements across point-of-sale, point-of-purchase, new product introductions, media plans, and seasonal initiatives - Collaborate with the Direct-to-Consumer (DTC) owned-retail team to fulfill the in-store marketing needs for owned retail channels including full-price stores, outlet stores, and pop-up/temporary stores - Support the development and execution of trade show booths, including the coordination and monitoring of all materials - Coordinate the execution of ecommerce product videos to enhance product content and accelerate sales - Assist in the management, budget, and approval of all fixture design initiatives, inclusive of production, distribution, and in-store implementation - Works on special marketing projects as designated by the Sr Manager, Integrated Partner Marketing. **Leadership:** - Experience and understanding of evolving retail environment and business models for both in-store and online - Ability to analyze data (sales reporting and .com analytics) to make recommendations on marketing allocation and spend - Superior project management skills, including previous oversight of timelines, budgets and securing critical approvals - Excellent interpersonal skills with the demonstrated ability to excel in cross-functional teams - Ability to work in a fast-paced, changing environment while maintaining a critical eye to detail **Requirements:** - BS/BA degree required in Marketing, Management or Communications - 5 + omni-channel marketing experience and applied knowledge of in-store and online retailer marketing, design principles, and understanding of the evolving retail environment - Agency experience preferred, including exposure to media buying and planning - Digital experience preferred **Leadership Competencies Expected for this Role** **Foundational Leader** **Global Agility –** Be open and adapt quickly when things change **Purposeful Integrity –** Do the right thing, even when no one is watching **Strategic Foresight –** Think ahead and plan for what’s coming **Customer Centric Innovation –** Find better ways to serve our customers **Urgency for Impact –** Act fast and get results that matter **Bold Accountability –** Take ownership of your work and results **Empowered Collaboration –** Work well with others to get things done **Why Kontoor Brands?** At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products. When our employees are healthy, sec…