Coordenação de Marketing - Aquisição

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Coordenação de Marketing - Aquisição based in Brazil.** We are looking for a strategic marketing leader to drive customer acquisition initiatives and build scalable growth strategies in a B2B SaaS environment. This role combines people leadership, data-driven decision-making, and channel optimization to accelerate business results. You will lead a multidisciplinary acquisition squad, connecting paid media, CRM, email, content, and growth initiatives around clear revenue objectives. The position requires someone who can balance strategic vision with operational execution, while developing talent and fostering collaboration across teams. You will have autonomy to shape processes, improve performance, and contribute directly to the evolution of innovative digital products. This is an opportunity for a hands-on leader passionate about growth, experimentation, and building high-performing teams ### Accountabilities: As the Marketing Acquisition Lead, you will be responsible for building and executing acquisition strategies, ensuring alignment between channels, business goals, and revenue growth. You will act as a key partner across marketing, product, and business teams, leading initiatives that improve customer acquisition and team performance. - Lead and develop a multidisciplinary marketing acquisition squad, conducting regular 1:1 meetings, providing feedback, and supporting career growth. - Build and manage customer and trial acquisition strategies across paid media, CRM, email, and content channels. - Define, monitor, and optimize acquisition goals, investment plans, forecasts, and performance indicators. - Track business metrics such as MRR, NMRR, CAC, conversion rates, and other growth indicators. - Establish strategic planning routines and support quarterly marketing initiatives. - Promote a culture of autonomy, collaboration, accountability, and high performance within the team. - Support operational management by prioritizing initiatives, monitoring deliveries, and improving processes. - Act as a bridge between the acquisition team and other areas, ensuring alignment and effective communication. ## Requirements: We are looking for a marketing professional with strong experience in acquisition strategies, team leadership, and data-driven growth. The ideal candidate combines strategic thinking, business understanding, and the ability to develop people while delivering measurable results. - Proven experience leading multidisciplinary marketing teams. - Strong background in customer acquisition strategies within B2B or SaaS companies. - Experience managing integrated acquisition channels such as paid media, CRM, email marketing, and content. - Solid understanding of revenue and growth metrics, including MRR, NMRR, CAC, conversion rates, retention, and expansion indicators. - Experience developing teams through feedback, 1:1s, mentoring, and career development practices. - Ability to create and manage forecasts for goals, investments, and performance. - Familiarity with CRM and marketing automation platforms such as RD Station, HubSpot, or similar tools. - Strong analytical skills with proficiency in Google Sheets or Excel for performance tracking. - Excellent communication skills and ability to collaborate with technical and business stakeholders. - Degree in Marketing, Business Administration, Advertising, Engineering, or related fields. **Nice to have:** - Experience with Growth Marketing strategies and structured experimentation, including A/B testing. - Knowledge of Product-Led Growth (PLG) strategies and product-driven acquisition models. - Experience with strategic marketing planning cycles. - Familiarity with retention and expansion metrics such as Churn, LTV, and NRR. ## Benefits: - Fully remote work model, allowing you to work from anywhere in Brazil. - Flexible working hours focused o…