Conversion and Lifecycle Lead

About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. About the role (What you’ll be doing) We’re looking for a Conversion and Lifecycle Lead to shape and own how Pilot/ Hims converts and retains patients through its digital experience. This role will shape how thousands of patients experience Hims at the moments that matter most. From patient onboarding through ongoing engagement and retention, you’ll define the strategy and priorities across conversion, retention and cross-sell, ensuring we build clear, trustworthy, high-performing experiences that support patients to start and succeed in care. Your core metrics will centre on conversion, retention, reactivation and long-term value (LTV). You’ll lead the team to identify opportunities, prioritise improvements, and deliver meaningful enhancements to the patient journey, raising the bar on quality, clarity, and performance across every key touchpoint. You’ll lead the function and report directly to the General Manager, Hims Australia. Key responsibilities Own Hims’ conversion, retention and LTV strategy Define and lead the roadmap across quiz flows, onboarding, lifecycle journeys, and key retention touchpoints, patient reactivation - tying experimentation directly to improvements in conversion, retention and LTV. Lead the conversion and lifecycle function Build, manage, and develop a high-performing team across CRO, CRM, product strategy and design. Set a clear bar for quality, pace, accountability, and impact. Deeply understand the patient mindset Go beyond surface metrics. Analyse behavioural data, speak to patients, map friction and motivation, and translate insight into clear, high-impact initiatives. Build high-performing digital journeys Partner closely with Engineering and Growth to deliver intuitive, trustworthy, and high-converting experiences across onboarding and ongoing engagement. Drive disciplined experimentation and prioritisation Establish testing frameworks, prioritisation logic, and reporting standards that ensure effort is focused on the highest-leverage opportunities. Be accountable for performance outcomes Own conversion, retention, and LTV metrics. Diagnose shifts quickly, make decisive trade-offs, and focus the team on what moves the needle. About you You’ll likely bring 8**+ years of experience** across CRO, CRM, retention or strategy in high-growth environments. Strong candidates will demonstrate: Experience owning both conversion and retention metrics at scale Strong analytical ability and comfort owning core commercial metrics Experience building and leading high-performing, cross-functional teams Experience launching a developing features which customers love Clear, structured communication with senior stakeholders High standards for craft, clarity, and execution You combine strategic thinking with hands-on leadership, and care deeply about building digital experiences that help people make confident healthcare decisions. Why join Eucalyptus? Euc is also behind a growing family of digital healthcare clinics ( Pilot, Kin , Softwa…