Content Strategy Manager II

Role overview As a Content Strategy Manager, you will be an integral member of the AvidXchange marketing team, helping to guide prospects through the marketing funnel by developing winning content strategies that drive measurable business outcomes. The role requires a strategic thinker with a passion for storytelling, strong writing abilities, project management skills, and the ability to work cross-functionally to develop and amplify content. What you’ll do Partner with cross-functional teams to develop and execute comprehensive, full-funnel content strategies aligned with marketing and business objectives Collaborate with demand generation, digital, and public relations to distribute content across channels Use audience research, competitor analysis, and content performance to inform content strategy decisions Manage all aspects of content creation, including strategy, research, writing, editing, and production Apply SEO best practices to improve content discoverability across traditional and AI-powered search experiences Support ongoing maintenance of the content library, including content updates, categorization, and lifecycle management What we’re looking for Bachelor’s degree in communications, journalism, marketing or a related field, or equivalent professional experience Three or more years of experience developing high-quality marketing content and managing the content process from strategy through publication Experience managing cross-functional projects, multiple stakeholders and competing deadlines in a fast-paced environment Excellent writing, editing, communication and presentation skills, supported by a strong portfolio of content and content strategy work Experience developing and optimizing digital content using audience insights, performance data, SEO and AI-powered search best practices Strong analytical and problem-solving skills, with experience in B2B SaaS, fintech or another complex or regulated industry and familiarity with tools such as Google Analytics and Semrush preferred About AvidXchange AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything . We are Connected as People , Growth Minded , and Customer Obsessed . These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work ®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®. Who you are: A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown. Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships. Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential. What you’ll get: AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your pote…