Content Strategist Lead

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Strategist Lead based in Canada .** The Content Strategist Lead will play a key role in shaping large-scale digital experiences by defining content strategies, governance models, and future-ready content architectures. This position focuses on transforming complex content ecosystems into structured, scalable, and user-centered experiences. You will lead audits, content rationalization efforts, and strategic recommendations across multiple digital platforms and brands. Working closely with UX, design, development, marketing, and subject matter experts, you will ensure content supports business goals and customer needs. The role combines strategic thinking, SEO expertise, emerging AI search optimization, and strong collaboration skills. This is an opportunity to influence how organizations create, manage, and deliver impactful digital experiences in a global environment. ### Accountabilities: The Content Strategist Lead will be responsible for defining and implementing content strategies that support digital transformation initiatives. The role requires a balance of strategic vision, analytical thinking, and hands-on execution to establish scalable content models and governance frameworks. - Define content strategies for multiple B2B, B2C, and D2C marketing websites aligned with business objectives and brand goals. - Conduct comprehensive content audits across multiple websites, identifying gaps, redundancies, inconsistencies, and opportunities for improvement. - Create content models, taxonomies, and governance frameworks in collaboration with UX, design, development, and marketing teams. - Map existing content against content types, components, page templates, and future-state platform requirements. - Establish content governance processes, including tone of voice guidelines, review workflows, and quality standards. - Partner with internal stakeholders and subject matter experts to source, validate, and structure technical content. - Ensure content complies with industry, legal, and regulatory requirements, particularly within structured or regulated environments. - Develop recommendations for content migration, retirement, and creation of new content assets. - Perform SEO and Generative Engine Optimization (GEO) assessments to evaluate content readiness for AI-powered search experiences. - Analyze content structure, metadata, semantic clarity, and discoverability for traditional search engines and AI-driven platforms. - Deliver strategic insights and documentation that guide future content production and digital platform development. ## Requirements: The ideal candidate is an experienced content strategist with a strong background in digital transformation, large-scale content ecosystems, and CMS-driven platforms. You should combine strategic expertise with strong communication skills and the ability to collaborate across multidisciplinary teams. - 8+ years of experience in content strategy, preferably working with large-scale, multi-site, or multi-brand digital ecosystems. - Proven experience defining content models, content types, taxonomies, and governance frameworks for CMS platforms. - Strong understanding of SEO fundamentals and emerging AI search optimization practices, including semantic content structures and LLM-driven discovery. - Experience working in regulated, technical, or highly structured content environments. - Strong facilitation, documentation, and stakeholder management skills. - Ability to independently manage projects in fast-paced, deadline-driven environments. - Experience collaborating with UX, design, engineering, marketing, and business teams. - Knowledge of industry-standard tools such as Miro, Excel, Jira, Confluence, PowerPoint, Claude, ChatGPT, or similar platforms. - Advanced English proficiency. - Consulting or agency experience is a plus. - Experience i…