Content Marketing Manager, e-commerce

## **About Workweek:** Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform. ## **Our Approach:** At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations. ## **About the role:** Workweek is looking for a Content Marketing Manager to create content and execute on the vision of our ecommerce-focused B2B media brands, Go-to-Millions and Sharma. Guided by the Director of Content, this role will act as a true partner to Content Creators Ari Murray (Go-to-Millions, a.k.a. GTM) and Nik Sharma (Sharma), in creating excellent, expert-level content—across a variety of channels and formats, including newsletters, webinars, and social media—that engages and informs professionals working in ecommerce. This role requires an exceptional writer capable of absorbing, reproducing, and ultimately owning GTM and Sharma’s specific brand voices. Other important skills are researching capabilities, creative ideation, a next-level eye for detail and quality control, the capacity to collaborate with multiple teams without losing track of priorities, and the ability to develop thoughtful content strategies.This candidate is also ideally experienced or interested in creating content for various social platforms (particularly LinkedIn or X). *Note: All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required.* ## **What you'll do:** - Guided by the Director of Content and in collaboration with creators Ari Murray and Nik Sharma, act as the ultimate expert on and gatekeeper of the creators’ voice and brand. - Absorb and maintain editorial guidelines and content themes. - Incorporate Creator and Strategist feedback to make sure every piece of content represents the quality of the brand and drives toward the growth of its ICP. - Collaborate with Director of Content, creator, and key team stakeholders on tracking and fulfilling standard weekly deliverables along with monthly/quarterly/weekly tasks. - Represent creators and brands across a wide variety of formats and platforms, including: - Curated newsletters - Membership community content (event replays, summaries, curation) - Podcast titles & descriptions, highlight clip selection - Branded content (ad copy and sponsored longform) - Social content curated from the creator’s existing coverage ## **Qualifications:** - **Writing experience.** Extremely strong writing skills across diverse formats, including email, social, and web. A genuine love of writing, especially writing designed to serve a specific professional community. Must have the ability to emulate an expert-level voice, and to communicate in a personable, engaging way. - **Ecommerce fluency, not just interest.** Direct professional experience in ecommerce or DTC SaaS—as a content marketer, growth marketer, or operator embedded in the space. Should already know the vocabulary, the players, and what separates a good brand from a forgettable ones. - **Research and storytelling.** Can go on fact-finding missions, and pull out the most compelling story to tell in a newsletter, X thread, etc. - **Growth marketing literacy.** Comfortable speaking to the concerns of ecommerce operators, not translating from the outside in.. - **Organized, flexible, and detail-oriented**. Known for keeping track of multiple projects without missing d…