Content Lead

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Content Lead needed to join our rapidly expanding eCommerce team. The opportunity You will be working as part of our Experience Team within WPP, sitting alongside experts in CX, UX, UI, Service Design, CX Research, CX Consultancy, CRO and SEO. In this role you will be required to think strategically, with proven experience in the content strategy process which include audience persona development content audits and assessments, as well as creation of content calendars, tone of voice guidelines and partnering to instill a discoverability strategy. You will bring an innovative approach to creating inspiring content, while successfully navigating the ever-changing environment of an agency. Flexibility, adaptability, and forward-thinking skills will be key. We are looking for someone who can lead and inspire junior members of the content team. You will be expected to take the initiative in ensuring the business needs and customer goals of our clients are fully understood and met through world class content. You will lead content strategy and creation to inform, entertain, inspire and engage our clients’ customers. Hybrid role working from our London Sea Containers office at least one a week with occasional travel to our client's site. What you’ll be doing Proactively generate strategic content concepts, solutions, and propositions to solve complex business problems, respond to client briefs, and drive engagement and conversion. Champion a content-first methodology across website experience design, ensuring content architecture, message hierarchy and high-impact storytelling are embedded early alongside UX and UI. Articulate client expectations and act as the voice of content, collaborating with colleagues and clients to overcome challenges and unlock opportunities. Confidently present strategic content proposals to senior stakeholders and use performance data to deliver actionable enhancement recommendations. Oversee a multidisciplinary content team to implement strategy, measure content performance and identify optimisation opportunities. Define KPIs and measurement frameworks for content performance, connecting engagement metrics directly back to business and conversion goals. Deliver core strategic outputs, including content audits, content strategies, tone of voice guidelines, ways of working and governance frameworks. Plan and manage content calendars, content propositions, and content management workflows, delivering a comprehensive, forward-looking view of content strategy to drive long-term engagement. Apply co…