CONTENT & CREATOR MARKETING MANAGER

CONTENT & CREATOR MARKETING MANAGER Location: Austin, TX (in-office, with some hybrid flexibility) Reports to: Director of Marketing ABOUT CLEAN CAUSE CLEAN Cause is different from the rest of the energy category in its product and personality. It’s the energy drink made for real life. Whether you're starting your day or pushing through the afternoon, its clean ingredients give you a continuous boost without the crash or jitters. Made with a handful of real, organic ingredients and none of the artificial stuff you'll find in most energy drinks. Instead, we use Yerba Mate as a healthier source of caffeine, paired with organic flavors for a crisp, refreshing taste and with less sugar than most teas. ​And the good doesn't stop at what's in the can. Since day one, every can sold has supported people in addiction recovery. Real people, real impact. ROLE OVERVIEW CLEAN Cause is looking for a Content & Creator Marketing Manager who's ready to build. You'll be a key player in developing our creator ecosystem, driving audience growth, and turning our digital channels into a genuine growth engine for the brand. You're socially savvy, deeply fluent in TikTok and Instagram, and you understand the creator world from the inside out. Problem solving excites you and you’re scrappy, creative but driven by data to make decisions. KEY RESPONSIBILITIES ### Content & Creator - Lead creation of CLEAN’s content engine, building community and creator relationships to drive brand awareness and conversion, with a focus on authentic and on-brand UGC creation​Lead creator collaboration and relationship management end to end, from strategy to scope development - Oversee content calendar across social media channels (Instagram, TikTok, LinkedIn, etc.), with support from CLEAN Cause’s Marketing Coordinator - Partner with creative to produce on-brand content - Ensure brand voice and messaging is consistent across all digital touchpoints and partner content ### Analytics & Optimization - Own key performance metrics across owned social (impressions, engagements, comments) and build dashboards and report regularly on platform performance to leadership - Optimize the content we are producing through running performance tests to continuously improve quality and impact of content - Build dashboards that tell a clear story, not just a data dump - Run performance tests to continuously improve content quality and impact ### Growth & Retention - Develop loyalty and referral programs to increase repeat purchase rate​ - Support performance marketing across Meta, Google, TikTok, and emerging platforms, including SEO/SEM - Support paid digital marketing initiatives and strategy QUALIFICATIONS Required - 5-7 years of digital marketing experience or influencer/creator management, ideally in CPG, DTC, or e-commerce heavy categories - Expert in Instagram & TikTokInfluencer/Creator management experience - Experience with influencer/creator platforms (SocialLadder, Cohley, AspireIQ, #paid) - Social management platform experience (Sprout Social, Later or similar)Strong analytical skills — comfortable taking data, dissecting insights and creating a story Preferred - Experience managing paid social and paid search campaigns, including on Meta Ads Manager - Experience at a startup or high-growth brandKnowledge of CPG retail landscape (Whole Foods, Target, regional chains) - Experience in Google Analytics and Excel/Sheets - Copywriting and basic graphic design experience a plus (Canva) WHAT WE OFFER | Competitive salary + performance bonus | Flexible PTO | Health, Dental & Vision | 401(k) | | --- |