Content Creator (Copy Writer)

✍️ Content Creator (Copy Writer), Thera (NYC preferred, US-only) Thera is building the financial OS for modern SMBs. Payroll, payments, treasury, spend, accounting, and docs in one system that actually works end-to-end. We're looking for our first dedicated Content Creator (Copy Writer) to own how Thera sounds everywhere a customer meets us the site, the emails, the launches, the product itself. This is a writing role, not a strategy role. You'll ship copy every week, get direct edits from the founder, and see your work go live in days, not quarters. 📍 NYC preferred, in-person. US-only. 💰 $70,000–$90,000 📈 0–3 years experience. New grads with a strong portfolio welcome. Why this role exists We have: - A product customers use and refer - A roadmap shipping faster than we can describe it - Categories of copy nobody currently owns - An audience that should be bigger than it is What you'll own - Voice and messaging across the entire funnel - site, email, product, sales, social, etc. - Website and landing pages, including the comparison pages that win migrations from Deel, Gusto, and Rippling - Launch copy for new products and features - Ghostwriting for founders and execs, in their voice, not yours What you'll write - Copy for the website - Announcement copy for what we ship next - Blog posts and country guides that pull in founders searching for real answers - Sales collateral, one-pagers, and partner-facing material - Social posts that sound like a person, not a brand account - Occasional video scripts and hooks - Threads and carousels people save and send to their cofounder Your first 90 days 30 days - Learn the product cold - get inside the workflows, read support tickets, sit in on customer calls - Audit every page and email and tell us what's weakest - Ship a rewrite of one high-traffic page - Build social media post's in Thera's voice during your first week 60 days - Own the copy on a product launch end to end - Publish your first customer story and first SEO piece - Draft the voice and style guide - Get one repeatable short-form format off the ground - scripted, shot, shipped 90 days - Anything customer-facing runs through you by default - Measurable lift on the pages and sequences you've rewritten - A content cadence that holds without anyone chasing it - An audience growing without paid spend behind it About you - You write clearly. You cut adjectives, kill throat-clearing intros, prefer a number to a claim. Wildly concise. - Your portfolio is better than your résumé. Published work, spec pieces, a newsletter, a well-argued post - show us range. - You get curious about unglamorous things. Multi-state tax filings and FX spreads will be your subject matter. - You revise without ego. Radical candor cuts both ways here. - You're fast. Several pieces a week, not one polished essay a month. - You self-direct. Nobody is handing you a fully briefed assignment every morning. - You've built something in public - an account, a newsletter, a channel - and can tell us what it did - You know why one post lands and the next one dies, and you're honest about the ones that died Nice to have - B2B SaaS, fintech, or HR-tech experience - You've changed your writing because of what a funnel or search console told you - A real point of view on where AI helps writing and where it flattens it - Basic video editing - CapCut, Descript, Premiere, whatever gets it out the door - You have experience writing about technical and complex topics like finance or tax. - You've written in someone else's voice and nobody could see the seam - Comfortable close to camera, whether or not you're in front of it Not a fit if - You want to manage a content team instead of writing - You need a full brief before you can start - You think fintech copy has to be long - You want to write one thing a month and polish it forever - You think social is beneath the craft Why Thera - You define the voice of a company at the point where it's still up for grabs - You work…