Consumer & Market Insights Specialist

About the role We're looking for an Insights Specialist to build and run the Consumer & Market Insights Specialist function at a leading tech company in the conversational AI space . This is a senior, high-visibility mandate: you'll own how the company understands its market — category positioning, buyer behavior, brand health, market segmentation, ICP verticals and emerging trends — and you'll be measured by the decisions your intelligence changes, not the reports you produce. Scope is global — Brazil, LATAM, and EMEA — with stakeholders across Product Marketing, Branding, Revenue, Product, and C-level leadership. You'll define the strategy, methodology, and cadence: this role owns the "what" and the "so what," not just the execution. What you'll own Category Intelligence — Shape how the market defines and evaluates conversational AI, turning category ambiguity into narrative advantage for Product Marketing and Brand. Buyer & Customer Insights — Decode why buyers choose, delay, or walk away, giving PMM and Sales the evidence to sharpen messaging, pricing, and packaging with confidence. Segmentation & Vertical Intelligence — Develop and apply market segmentation methods and arm Sales and Product Marketing with vertical-specific evidence that drives go-to-market in priority industries. Brand Intelligence — Build and run a global brand tracking program, measuring equity, perception, and category association across Brazil, LATAM, and EMEA, and connecting shifts to business outcomes. Foresight & Trends — Give leadership a strategic view of market shifts so the company leads trends instead of reacting to them. Insights Operations & AI Enablement — Turn Insights into a strategic partner function, using AI agents & assistants to multiply speed, depth, and coverage. What you bring 5+ years in Market Research, Consumer Insights, or Market Intelligence — ideally in B2B SaaS or tech platforms A track record of intelligence that changed a real decision — GTM strategy, brand building strategy, pricing, product direction, or new market entry Ability to deploy agents and assistants to automate work using Claude, Gemini and other tools Strong mixed-method research skills: qualitative (interviews, win-loss, ethnographic) and quantitative (surveys, segmentation, sizing) A natural bridge-builder and orchestrator: Exceptional ability to break down silos and connect cross-functional teams. You excel at building consensus through positive influence, transforming diverse perspectives into a cohesive strategy for shared success. Executive-level communication — the ability to compress complex findings into clear, confident narratives Advanced English Mindset Thinks in outcomes, not outputs Operates well in ambiguity and imperfect data Able to navigate across multiple stakeholders, transforming insights into actions and outcomes leading by influence. Sees AI as a capability multiplier, not a replacement for rigor Informações adicionais Vantagens e benefícios Sua Experiência no Dia a Dia 🕘 Horário Flexível : Mais autonomia para organizar sua rotina com equilíbrio e responsabilidade. 🏠 Modelos de Trabalho Flexíveis : Remoto, híbrido ou presencial, conforme a necessidade da função. 👕 No Dress Code : Liberdade para ser quem você é, sem formalidades. 🎉 Day Off de Aniversário : Um dia de folga no mês do seu aniversário para comemorar como quiser. 🔋 Blip Recharge: São 5 dias de folga remunerada por ano, para cargos que não fazem registro de ponto, pensados para equilibrar a jornada. Bem-estar e Qualidade de Vida 🍽️ Vale Alimentação ou Refeição : R$ 1144,00 mensais, sem desconto e creditado inclusive nas férias e licenças. 🚍 Vale Transporte : Disponível conforme necessidade de deslocamento. 🏋️‍ Wellhub (Gympass) : Acesso a academias, apps de bem-estar e atividades físicas, também para dependentes. 🎭 Convênio SESC : Acesso à cultura, lazer, esportes, hotéis, colônia de férias e mais. Saúde Física e Emocional 🩺 Plano de Saúde (SulAmérica) : Cobertura…