Community Relations Manager

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment. **Role Overview** As the Community Relations Manager, you serve as both the welcoming face of the community and a critical operational partner. This role blends exceptional resident engagement with strong business support—delivering a premium living experience while ensuring seamless operations in collaboration with Community Management. Operational support: - Assist the Community Manager/Senior Community Manager in leading the onsite team, ensuring daily operations comply with company standards and regulatory requirements, including safety protocols, OSHA regulations, and Fair Housing guidelines. - Conduct regular community inspections, including vacant units, make-ready apartments, and model homes, as well as move-in and move-out walkthroughs. - Monitor the property for policy violations, maintenance needs, and overall curb appeal, addressing issues promptly to maintain brand standards. - Manage and nurture vendor relationships to ensure quality service and timely project completion. - Partner with onsite teams and the Center of Excellence to drive occupancy and revenue by meeting and exceeding leasing goals, conversion rates, and key performance indicators (KPIs). Sales & Revenue Generation: - Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and KPIs. - Actively manage your sales pipeline—follow up promptly, nurture potential residents, and close leases with confidence. - Use consultative selling techniques to uncover needs, present solutions, and create value that resonates with each potential resident. - Keep CRM records accurate and up to date for all potential resident interactions. - Monitor and report on lead activity, conversion metrics, and pipeline health. - Stay organized and disciplined to ensure timely follow-up and consistent engagement. Community Advocacy & Resident Experience: - Guide potential residents through the leasing process with confidence and care, making it simple, stress-free, and enjoyable journey that reinforces our brand promise of better living. - Deliver a concierge-level experience by anticipating needs, offering personalized solutions, and creating memorable interactions. - Build lasting relationships that inspire loyalty and referrals through exceptional service. - Represent the community as an ambassador, showcasing not just homes but a lifestyle of comfort, convenience, and premium living. - Handle objections gracefully, turning challenges into opportunities. - Establish, manage, and maintain marketing programs and social media presence to attract and retain residents. - Plan and execute resident events and engagement programs that strengthen community ties. Professionalism & Brand Alignment: - Maintain integrity, accountability, and reliability in all aspects of performance. - Maintain a polished, approachable presence that reflects our premium brand standards in every interaction. **Qualifications** Experience & Education: - 2+ years of measurable sales success in high-velocity, short-cycle sales environments such as multifamily, luxury retail, hospitality, timeshare, premium automotive, or premium lifestyle services - High school diploma or equivalent required; bachelor’s degree or equivalent preferred Performance Orientation: - Demonstrated ability to meet or exceed sales quotas, targets, and KPIs - Proven track record in pipeline management and disciplined follow-up - Ability to deliver exceptional resident exp…