Communications & Outreach Specialist

**Communications & Outreach Specialist** **Department:** Marketing **Reports To:** Marketing & Communications Manager **Schedule:** Full-time, salaried position requiring flexibility to meet business communication timelines and campaign deadlines **Location:** Fully Remote **Salary:** $45,000 – $50,000 annually DOE **Benefits:** Paid time off, paid holidays, health, dental, vision, Peak Results membership, employee discounts **Position Overview** Fit Fusion’s marketing team manages internal and external communications across a rapidly expanding network of Crunch Fitness locations. The Communications & Outreach Specialist plays a key role in developing, implementing, and optimizing multi-location member and prospect communications across digital messaging platforms, including email and SMS marketing channels. This role is responsible for managing campaign messaging, evaluating audience engagement strategies, and ensuring communication initiatives align with brand standards, operational priorities, and business growth goals. The Communications Specialist collaborates with marketing leadership and cross-functional teams to translate marketing strategies into effective, data-informed communication campaigns. **Position Summary** The Communications & Outreach Specialist owns the planning, development, execution, and optimization of SMS and email communications across multiple club locations. This position evaluates communication objectives, determines appropriate audience segmentation and messaging strategies, and monitors campaign effectiveness to improve engagement and conversion outcomes. The role requires independent judgment in managing communication timelines, prioritizing messaging initiatives, and recommending improvements to campaign performance and communication workflows. The Communications Specialist serves as a key contributor to marketing communication strategy while ensuring consistent brand messaging and regulatory compliance. **Key Responsibilities** **Communications Strategy & Campaign Development** - Develop and implement targeted SMS and email communication strategies supporting membership growth, retention, promotions, operational messaging, and community engagement. - Evaluate campaign objectives and determine appropriate messaging structure, audience segmentation, delivery timing, and communication channel utilization. - Adapt corporate and regional marketing strategies into location-specific communications that align with brand standards and local market needs. - Collaborate with marketing leadership and operational teams to identify communication priorities and campaign opportunities. - Recommend communication strategies based on audience engagement trends, campaign performance, and business objectives. **Public Relations & Media Communications** - Write and distribute press releases announcing new club openings, leadership hires, awards, and other company milestones across all Fit Fusion markets. - Research and maintain a working knowledge of the media landscape, local business climate, and community priorities in each market Fit Fusion operates in to inform outreach strategy. - Develop and maintain organized media pitch lists, identifying relevant journalists, outlets, and reporters covering fitness, business, and local community news. - Pitch story ideas, press releases, and company news to journalists and media outlets, tailoring outreach to each reporter's beat and audience. - Follow up proactively on media pitches to maximize response rates and press coverage opportunities. - Develop skill in securing media placements across print, broadcast, and digital outlets, building relationships with media contacts with guidance from marketing leadership. - Write LinkedIn posts and other social content supporting public relations efforts, company announcements, and brand visibility. - Maintain comfort and proficiency with social media platforms and basic photography to support PR storytelling and content needs…