Communications Intelligence & Insights Analyst (Communications Agency)

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . Kim jesteśmy: Burson (daw. Hill & Knowlton) to globalny lider w dziedzinie komunikacji. Dzięki kreatywności wysoce wyspecjalizowanych zespołów oraz wiodącym w branży technologiom oferujemy naszym klientom nowatorskie podejście do zmiany sposobu budowania i ochrony reputacji. Wspieramy ich także we wdrażaniu innowacyjnych rozwiązań oraz procesie wychodzenia na pozycje liderów. Burson jest agencją działającą w ramach WPP (NYSE: WPP), grupy zajmującej się kreatywną transformacją. Więcej informacji można znaleźć na stronie www.bursonglobal.com/locations/poland oraz w naszych mediach społecznościowych: LinkedIn , Instagram . Are you interested in working at the intersection of data, technology and communications, supporting some of the world’s leading brands? Burson’s EMEA Intelligence & Insights Hub is a centralised production capability delivering scalable monitoring, measurement and reporting solutions across the region. As part of Burson’s modern operating model, the Hub manages repeatable technical production, enabling our market teams to focus on client strategy, interpretation and commercial delivery. Our team of analysts and engineers builds and operates intelligence systems across monitoring, social listening and measurement platforms. We deliver consistent, high-quality outputs at scale, maintain and optimise workflows and data structures, and execute defined approaches accurately and efficiently. More About the Role: As a Communications Intelligence & Insights Analyst, you will support the setup, operation and ongoing maintenance of intelligence systems and workflows across multiple clients and markets. Working within our centralised EMEA Hub, you will execute monitoring, measurement and reporting approaches developed by market teams, ensuring that outputs are accurate, consistent and delivered efficiently. You will work across a broad communications technology ecosystem, combining data from multiple platforms to produce structured datasets, dashboards, reports and first-pass insights. This is an execution-focused role for someone who enjoys working with data, technology and repeatable processes and who takes pride in delivering high-quality work at scale. What you’ll do: Configure, maintain and optimise keyword search strings, Boolean queries, dashboards, taxonomies and reporting structures across monitoring, listening and measurement platforms, ensuring they remain accurate, current and aligned with agreed requirements and platform capabilities. Operate across Burson’s monitoring and measurement ecosystem, executing workflows through media monitoring platforms such as Signal AI, Meltwater, Cision, Talkwalker, Muck Rack and Brand24, and social listening tools including Brandwatch, Sprinklr, Pulsar, Quid, Sprout Social and Hootsuite. Work with audience data and intelligence platforms, including GWI, Morning Consult, TGI, YouGov and Kantar, combining outputs from different sources to create consistent, structured an…