Commercial Strategy Sr Mgr, PCD

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.** **Commercial Strategy Sr Mgr, PCD** The Senior Manager, Commercial Strategy develops the Strategic Account Plans for their respective brand that incorporates Brand Objectives and Strategies, and Shopper Insights to help achieve the Brand’s budgeted sales and profit goals.The Senior Manager, Commercial Strategy drives the trade strategies and brand sales fundamental plan through the business planning process through partnership with Sales and Marketing to optimize plans that deliver growth for their brand. This role also serves as a liaison between all internal cross-functional partners to represent their designated brand.**YOUR TASKS AND RESPONSIBILITIES**The primary responsibilities of this role are to: - Oversee the development of the annual Strategic Account Plans for their designated brand pod, driving Bayer brand business goals in line with Customer Requirements while leveraging all data sources including consumer/shopper insights and syndicated data. The account plan includes promotional, pricing, distribution, and shelving strategies and tactics. Assist in key sales with the customer. - Serve as the voice of Sales and Customer with Marketing providing Sales perspective and POV and proactively champions/influences sales aspects of key initiatives such as: - - 4 P’s (promotional, placement, product/ assortment, pricing) - - Timing - - Trade activation needs - - Customer response - - Competitive Intelligence - Oversee the development of new item launch strategy and sales. communications, including: Launch distribution goals, Promotional strategies and tactics, Shelving objectives, Shopper strategies and tactics, Pricing objectives New Item Launch materials, Presenting the new item to the sales organization and Customers. - Act as an organizational advocate to enhance understanding and potential application of shopper engagement, while driving ongoing analysis, research, and evaluation to evolve trade strategies. Lead communication and sharing of best practice learning to Field Sales and Brand Management - Oversee and supports the business planning process for assigned business units; ensures information provided is accurate, on-time, clear, actionable and meets sales and retailer requirements. - Serve as the internal voice of the customer sales teams and lead/address any national or retailer specific strategic opportunities or issues with appropriate cross-functional stakeholders including, but not limited to, marketing, finance, operations/supply and demand planning, project management, I&D. Serve as liaison with Bayer Research in scoping and fielding shopper research **WHO YOU ARE**Bayer seeks an incumbent who possesses the following:Required: - Knowledge equivalent to BS/BA degree (MBA desirable) plus 8 years of progressive sales experience in the consumer package goods industry or equivalent combination of education and/or experience - Sales experience handling a top account - Fit to win competencies: builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans & aligns, drives stakeholder engagement, effectively manages suppliers. - Financial Acumen: excellent financial management skills to critically assess strategic goals and cost investments versus results; ability to streamline operational processes. Experience in a basic understanding of b…