Commercial Senior Manager, Expansion Markets

About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. About the Role We’re looking for a sharp, commercially-minded finance leader to own our Germany and AMEA Expansion Market's financial strategy and lay the foundations for European expansion. You'll act as the central voice on performance, forecasting, and financial decision-making. From CAC and contribution margin to free cash flow and scenario planning, you’ll be responsible for turning financial insight into action. You’ll work closely with cross-functional leaders across growth, operations, product, and care to shape the our Germany and AMEA Expansion Market's financial trajectory, while ensuring the business runs efficiently and invests wisely. This is a high-trust, high-impact role where the stakes, and the pace, are high. While this role is DE and Expansion market focused today, it has clear runway to grow into a broader European leadership role as we expand across new markets and business lines. What You’ll Be Responsible For Own the Germany and AMEA Expansion Market financial model — Build and manage end-to-end models for revenue, CAC, LTV, margin, and free cash flow. Your outputs will guide day-to-day decisions and long-term bets. Lead the planning process — Drive monthly re-forecasting, annual planning, and scenario modelling in close collaboration with Group FP&A. Be the commercial partner to growth and ops — Set CAC and payback targets, assess performance by cohort, and guide spend allocation to maximise ROI. Run commercial analysis that unlocks growth — Lead deep dives into pricing, retention, margin, and expansion levers to identify opportunities and recommend trade-offs. Make the numbers visible — Build dashboards and trackers for key DE performance metrics (e.g. contribution margin, CAC, LTV, cash flow), keeping the business tightly aligned. Ensure clean, accurate financial operations — Partner with Group Finance on reconciliations, cost allocation, and timely month-end closes. Build for scale — Design financial systems and insights that don’t just serve the German markets, but become the blueprint for future markets. About You Skills & Experience 6+ years in strategic finance , FP&A, consulting, or banking, with experience in high-growth or tech-enabled businesses. Proven experience owning P&L and end-to-end planning processes — ideally in a business with both consumer and operational complexity. Deep understanding of CAC, LTV, payback, cash flow dynamics , and how these fuel long-term value creation. Highly proficient in Google Sheets / Excel (bonus points for SQL, Looker, NetSuite, or similar tools). Strong commercial instincts — you're as comfortable in the numbers as you are helping teams make smart, trade-off decisions. Behaviours & Attitudes You move fast and bias toward action, even without perfect information. You bring a strong point of view , but you’re open to challenge and new ideas. You get energy from messy, complex problems and know how to bring structure and clarity. You own outcomes , not just analysis — you want to see…