Commercial Lead

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About Ogilvy Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact, and we are committed to attracting, growing, and retaining the best talent in the industry. About the Role This individual will be responsible for driving top-line revenue growth, commercial governance, and ensuring commercially viable and compliant business decisions across the organization. The successful candidate will review business proposals from a commercial and financial risk perspective, lead client and vendor negotiations, manage contract compliance, and foster a commercially astute culture within the market. Furthermore, this role acts as the critical nexus between the local market and the APAC regional commercial infrastructure, partnering closely with leads to develop innovative, AI-enabled pricing strategies and secure a competitive advantage. What You’ll Do Regional Collaboration, Deal Desk & AI Innovation Manage and lead commercial strategy for all local market-level pitches below the designated regional escalation threshold. Escalate high-value pitches (threshold TBC), and new capability opportunities to the APAC Deal Desk and Pricing Council, submitting comprehensive deal summaries for review and approval. Partner with the APAC Deal Desk Lead to consult on local opportunities, identify cross-sell avenues for wider WPP services, and transition commercial models from traditional input-based to outcome-based pricing. Identify, monitor, and proactively drive the local pipeline, actively engaging with the APAC WPP Open AI Commercial Lead, on all possible AI and WPP Open opportunities. Collaborate with both the Deal Desk and WPP Open leads to effectively leverage AI and WPP Open capabilities within local pricing and commercial models. Commercial Strategy & Revenue Growth Proactively partner with the Deal Desk Commercial Lead, business development and client service teams to identify new revenue streams, and drive top-line growth. Develop and structure innovative, growth-oriented commercial models to meet evolving client needs and secure competitive advantage. Support leadership in strategic business planning, commercial modelling, and revenue optimisation initiatives. Utilise data-driven insights to understand local market dynamics, anticipate competitive activities. Track local industry benchmarks, agency remuneration models, and competitor commercial practices. Governance, Risk & Financial Management Review and evaluate new client proposals, commercials, pricing structures, margins, payment terms, and overall feasibility from a business p…