Commerce Retail Media Lead

We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With At PMG, you’ll lead alongside strategists, channel experts, analysts, and creatives who believe great results start with great partnerships. You’ll guide cross-channel planning and connect the dots between audience, creative, and measurement—always with a supportive team ready to test, learn, and build on what works. You’ll partner closely with client stakeholders and PMG leaders, shaping roadmaps, sharing insights, and helping teams operate with clarity and confidence. You’ll also mentor teammates, create space for new ideas, and champion thoughtful process improvements that raise the bar for everyone. If you’re excited to lead with empathy, collaborate deeply, and drive meaningful growth through connected retail media, you’ll thrive here. As a Commerce Retail Media Lead, if you’re excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work. What You Will Be Doing: Lead end-to-end retail media strategy across multiple accounts, translating business objectives into full-funnel media plans that drive measurable outcomes (e.g., revenue growth, ROAS efficiency, new-to-brand acquisition). Direct execution of high-budget search and display programs across retail platforms, ensuring precise pacing, advanced audience targeting, and seamless creative deployment to maximize performance and minimize waste. Coach and guide junior team members on campaign architecture, QA rigor, and forecasting methodologies; elevate team output quality and build scalable best practices across accounts. Own senior client relationships by leading strategic media discussions and delivering clear, insight-driven performance narratives that influence investment decisions and long-term growth planning. Collaborate with platform representatives to identify, test, and scale beta opportunities and emerging ad formats; design structured experiments to validate impact and unlock competitive advantages. Partner cross-functionally with Retail Operations to align media investments with inventory levels, pricing strategies, and PDP optimization—ensuring media efficiency and conversion readiness across the customer journey. What You Will Bring: Proven experience leading the end-to-end development and execution of multi-channel retail media strategies, connecting upper- and lower-funnel tactics to drive measurable business outcomes (e.g., revenue growth, ROAS, new-to-brand acquisition). Hands-on ownership of campaign optimization across retail platforms, with a track record of refining audience targeting and bid strategies to improve efficiency and scale performance. Demonstrated responsibility for budget planning and allocation across campaigns or accounts, including forecasting, pacing oversight, and reallocating investments based on performance insights. Experience leveraging Amazon Marketing Cloud (AMC) or similar advanced analytics tools to uncover insights (e.g., path-to-conversion, audience behavior) and translate them into actionable media strategies. History of working cross-functionally with internal teams (analytics, creative, retail operations) and external p…