Chief Financial Officer (CFO)

Wire Salad is looking for a commercially minded CFO to lead finance across our fast-growing digital products and e-commerce businesses. This is a hands-on leadership role for someone who can build strong financial systems, improve decision-making, manage cash efficiently, and act as a strategic partner to the CEOs. What you’ll do: - Own all financial planning, reporting, forecasting, cash flow, budgeting, and treasury management. - Build clear weekly and monthly reporting for revenue, profitability, cash position, working capital, and business-unit performance. - Lead annual budgeting, rolling forecasts, scenario planning, and capital-allocation decisions. - Improve financial controls, approval processes, internal reporting, and operational discipline across the group. - Partner with product, marketing, operations, and leadership teams to evaluate growth investments, customer acquisition economics, pricing, supplier terms, and margins. - Oversee accounting, tax, statutory reporting, audits, payroll, and compliance across Estonian and international entities. - Manage relationships with banks, payment providers, accountants, auditors, tax advisers, and external partners. - Support corporate structuring, intercompany arrangements, fundraising, acquisitions, and new-market expansion where relevant. - Build and lead a high-performing finance, and accounting team over time. What we’re looking for: - 7+ years in senior finance roles, ideally including CFO, Finance Director, Head of Finance, or Big Four transaction/advisory experience. - Experience in high-growth technology, digital products, e-commerce, subscription businesses, performance marketing, or payments is strongly preferred. - Strong command of cash flow management, P&L ownership, unit economics, forecasting, and financial modelling. - Experience with Estonian accounting, tax, statutory reporting, and international group structures. - Commercial judgment: you understand that finance is not only about reporting what happened, but helping decide what to do next. - Highly analytical, structured, detail-oriented, and comfortable operating in a fast-moving environment. - Able to move between strategic work and hands-on execution. - Excellent English communication skills. Within your first 6–12 months, you will have: - Built reliable, decision-ready reporting across all businesses. - Introduced disciplined forecasting and cash-flow visibility. - Improved profitability tracking, marketing spend controls, and unit-economics reporting. - Strengthened finance operations, controls, and external compliance. - Become a trusted financial partner to leadership on growth, investment, and strategic decisions. What we offer: - A senior leadership role with real ownership and influence. - Direct partnership with the CEOs and leadership team. - Exposure to a diverse portfolio of digital, subscription, and e-commerce businesses. - Competitive compensation. - Flexible working setup, with a fully-remote possibility.