Channel Sales Manager

**Reli.** is a high-growth eCommerce company doing high 8-figures in annual revenue, primarily through Amazon ([www.amazon.com/reli)](https://www.amazon.com/reli%29) and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers, including Marvel, Domino’s, and Lululemon and we’re proud of the strong, upbeat culture and dynamic startup feel we’ve built along the way. **Overview** This is a dual-track B2B sales role and we mean that genuinely, not as a hedge. You'll own two distinct revenue opportunities that run in parallel, each with its own buyer profile, sales motion, and ceiling. - **Track 1 - Physical Products** Reli.'s catalog - trash bags and can liners, polymailers, foodservice disposables, gloves and PPE, paper bags, food storage, and more is already a proven business at scale. The B2B opportunity here is large and under-penetrated outside Amazon. Your buyers: office managers, warehouse and procurement leads, facility managers, restaurant operators, hospitality buyers. Relationship-driven, volume-focused, repeatable - **Track 2 - Rel.ai Agentic Software** Rel.ai is an agentic intelligence layer for eCommerce sellers - an AI copilot that thinks, analyzes, and acts across advertising, product, and supply chain decisions. Launching in 2026, this is a greenfield commercial motion with no existing playbook. Your buyers: CTOs, VPs of eCommerce, Founders of scaling DTC brands. Consultative, technically engaged, high-stakes Both tracks matter. Neither is a ramp-up or a fallback. We're being direct about this upfront: we're looking for someone who finds both motions genuinely interesting not someone who tolerates one to get to the other. ### What Makes This Role Exciting - You're the first dedicated hire across both tracks - no legacy process to inherit and real influence over how both get built - Reporting directly to the Founder/CEO with genuine visibility into company direction - Selling a software product that doesn't exist anywhere else, to buyers who are actively looking for this kind of solution - Physical product pipeline that's already proven at scale - you're not convincing buyers there's demand, you're converting it - Defined path to Director and VP-level scope as the function scales; internal promotion is core to how Reli. operates - AI-native from day one - the sales stack, outreach, prospecting, and analytics are built around what's actually possible in 2026, not retrofitted from a legacy process. ### Key Responsibilities **Physical Product Sales** - Source and close B2B deals across Reli.'s physical catalog through outbound outreach, conferences, and network development - Manage mid-market buyer relationships with office managers, procurement leads, warehouse buyers, and facility managers - Build enterprise and big-box retail pipeline for Year 2 revenue (12-18 month cycles) - Close inbound B2B opportunities from marketing and partner referrals **Rel.ai Software Sales** - Own the full commercial motion for Rel.ai from launch day one: outbound, demos, pricing, negotiation, close, and expansion - Build the initial ICP, prospecting playbook, and demo narrative from scratch - Sell to CTOs, VPs of eCommerce, and Founders at scaling eCommerce brands - Feed weekly product signal back to the Rel.ai team based on what you're hearing in the field **Function Building** - CRM setup: source attribution, pipeline review structure, stage-gate criteria for both tracks - Sales process documentation for physical products and Rel.ai - separately designed, since the motions are different - KPI dashboard and AI-native tooling stack (research, prospecting, pipeline analytics) **Team Leadership** - Manage one direct report from day one; design their evolved role and comp in your first 60 days - Design their evolved role and comp structure in your first 60 days - Hire and onboard Year 2+ team members; team scale target is 3-5 by end of Year 2 ### Qualifications Requirements: - Bachelor's degree in business,…