CGO/SVP of Growth

Overview At Maev, we believe dogs deserve a seat at the table. Or at the very least, nutrient-dense food that’s human-grade. That’s why we’re relentless in our pursuit of better, faster, and smarter. As the first and only Human-Grade Raw Food for Dogs, Maev has been rooted in innovation since day one. We’re a brand built on the belief that “good” is never enough. That “normal” or “traditional” doesn’t always mean “optimal.” And that it’s better to live in possibility. For us, “impossible” is just a limiting belief. We’re obsessed with radically improving the lives of dogs and dog parents everywhere. With over 90 million dogs in the US, strong industry CAGR, an increased focus on nutrition, and traditional kibble losing market share due to lack of brand loyalty and poor quality, Maev is incredibly well-positioned to combine these strong industry tailwinds with a brand anchored in quality, transparency, and emotional connection. As of 2023, Maev is the #1 fastest growing, most disruptive brand in the hyper-competitive category of Pet — and the 38th fastest growing private company in America. Our team is made up of thought leaders, risk-takers, tastemakers, disruptors, creatives, critical thinkers, and, occasionally, dog people. We attract top tier talent from the most successful, differentiated, fastest growing, and most innovative brands and organizations in the world. We win awards, we’re ambitious, and we’re on the map. We built this thing from scratch. (And we’re just getting started.) Join us. Role Maev is seeking a Chief Growth Officer or Senior Vice President of Growth to own our full marketing engine, spanning performance marketing, brand marketing, and lifecycle. Reporting to the CEO and serving as a member of the executive team, the SVP of Growth is accountable for how Maev grows its customer base, with full responsibility for the growth of the DTC business. This is a strategic, commercial leadership role for a builder who has taken a category-defining CPG or DTC brand from growth-stage momentum into a meaningful, scaled business outcome. You are as comfortable pressure-testing a media plan as you are shaping how a brand shows up in the world — a sharp operator who thinks commercially, leads confidently, and never loses sight of what drives lasting growth. Equally important, the SVP of Growth is a developer of people. They take active ownership of the growth and career trajectory of their direct reports, investing in coaching, mentorship, and feedback as a core part of how they lead. The CGO/SVP of Growth reports to the CEO and Founder, Katie Spies. Responsibilities Strategy Own the full-funnel growth vision, roadmap, forecast, and team. Integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting LTV:CAC and maximizing revenue. Set and deliver against revenue, acquisition, and retention targets; translate strategy into annual operating plans, forecasts, and budgets Lead the annual marketing planning process in close partnership with Finance Define investment priorities and trade-offs to maximize growth and margin across the funnel Serve as the growth voice on the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers Acquisition Responsible for an 8-figure growing marketing budget Own the budget guardrails, considerations around channel mix, testing roadmap, and spend ratio between brand and performance initiatives Oversee channel strategy and oversee strong execution across all paid channels including Meta, Google, TikTok, Youtube, CTV, and more Define and continuously refine the optimal channel mix to efficiently scale Partner with best in class agencies and expand your in house team to consistently outperform forecast Own the marketing forecast; allocate budget across channels and initiatives based on expected return Continuously optimize spend and channel mix to balance scale, efficiency, volatility, and brand heal…