Campaign Manager - Customer Activation

In a nutshell At Picnic, every feature, campaign, and update is designed with our customers in mind. As a Campaign Manager , you’ll be at the heart of our customer marketing and weekly campaigns - from product launches to Christmas promotions. Your job? Telling the right story, in the right place, at the right time. You’ll run end-to-end campaigns, set up and monitor communications, drive engagement through creative activations, and use data to boost impact. Whether it’s testing new ideas or pushing weekly sales, you’ll help grow our customer base and keep them coming back. Tricks of the trade Plan and execute 360 campaigns: Develop and manage cross-channel campaigns to create cohesive and engaging customer experiences like our Christmas campaign. Set up and monitor communications: Create and oversee creation and delivery of newsletters, push notifications, and other weekly and daily communications to keep customers informed and drive visits to our app. Highlight features and assortment: Communicate the value of Picnic’s features and product range to inspire and inform customers. A/B testing: Perform experiments to optimize communication strategies and improve campaign performance. Boost weekly sales: Set up and execute targeted sales pushes to drive extra demand and meet business goals. Collaborate across teams: Work closely with analysts, creatives, and other Picnic teams to ensure campaigns deliver maximum impact. Your superpowers You bring the right mix of street smartness, creativity, and commercial drive, ready to own challenges and grow fast. You’re finishing (or just finished) your MSc in Business Administration, Economics, Analytics, or a related field. Between 0 -2 years of experience in a commercial, analytical, or product-focused role within FMCG or retail Practical experience gained via internships, student organizations, or extracurricular initiatives is mandatory Confident using data to drive decisions - Excel and dashboards don’t scare you. Able to think analytically, act practically, and iterate fast. You’re a natural collaborator and communicator , not afraid to own your projects across teams and stakeholders. You’re fluent in English (bonus for Dutch, German or French!) You have love for food, retail, tech - or all three! Bonus: Experience with tools like Salesforce, Selligent, or marketing automation platforms. Picnic perks 🥗Fresh Lunch, coffee, and snacks Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up. 🚴🏼‍♂️Health insurance discount & bike plan We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate ✍🏼 Learning & development You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. All the rest At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well. 🌎 Join us and make an impact! Ready to lead impactful marketing activations and engage Picnic’s customers? Apply now and help shape the future of customer engagement!