Campaign Manager - CRM

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About the Role As a CRM Campaign Manager, you will be responsible for managing the end-to-end delivery of CRM campaigns across channels such as email, push notifications, SMS and in-app messaging, leveraging leading marketing automation platforms including Salesforce Marketing Cloud or Braze. You will act as a key connector between clients and multidisciplinary teams, translating campaign briefs into actionable execution plans and ensuring flawless delivery from concept to launch. Working alongside strategists, designers, CRM specialists, HTML developers, Technical Architects and data experts, you will coordinate the execution of high-visibility customer communications that reach millions of consumers worldwide. This role combines project management, campaign execution, stakeholder coordination and performance analysis, making it ideal for someone who enjoys both operational excellence and strategic thinking. What You'll Do Own the end-to-end execution of CRM campaigns across multiple channels and international markets. Gather, challenge and translate client and stakeholder briefs into clear campaign requirements and delivery plans. Define and manage audience segmentation strategies to ensure relevant and personalized customer communications. Coordinate campaign production across multidisciplinary teams, including designers, HTML specialists, CRM developers, Technical Architects, Data Analysts and Strategists. Configure, test, launch and monitor campaigns within platforms such as Salesforce Marketing Cloud and Braze. Ensure all campaigns meet quality assurance standards through rigorous testing and validation processes. Manage timelines, dependencies and stakeholder expectations across multiple concurrent projects. Monitor campaign performance and provide actionable insights and recommendations based on key engagement and business KPIs. Collaborate with analytics and data teams to evaluate campaign effectiveness and identify optimization opportunities. Support the development and continuous improvement of automated customer journeys and lifecycle programs. Contribute to best practices, operational excellence and innovation within the CRM team. Who You Are You have Heart You thrive in collaborative environments and enjoy working with people from different disciplines, cultures and backgrounds. You understand that the best customer experiences are built together. You have Brains You are highly organized, analytical and detail-oriented. You can confidently manage complexity while keeping sight of the bigger picture an…