Buyer - Activewear

ABOUT US Fashion Nova is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike. Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online– powered by an innovative, social media-first marketing strategy. Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion! The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner. ROLE OVERVIEW Are you obsessed with activewear, movement, and setting the next big trend? We recently revamped and relaunched our activewear line, now known as as Nova —and we are looking for a visionary Buyer - Activewear to take the brand to the next level. Under the guidance of the VP of Buying, you will drive the strategy behind Nova’s trend-setting, high-performance, and lifestyle assortments. You’ll be at the forefront of curating our merchandise mix, managing assortment strategies, and delivering on aggressive financial targets. This isn't just about buying clothes—it's about building a cultural phenomenon, staying ahead of fast-moving trends, and ensuring our customers have access to the absolute best product offerings in the market. KEY RESPONSIBILITIES Drive Nova's Assortment Strategy: Develop and execute high-octane buying strategies to curate trend-driven, high-performance, and athleisure product assortments. Balance optimal SKU counts, blend bold newness with proven core replenishment, and push the boundaries of what's next in activewear. Trend Forecasting & Innovation: Keep an relentless pulse on fashion trends, activewear innovations, viral social media moments, street style, and competitor landscapes. Partner closely with our in-house production team and supplier network to translate runway and street trends into immediate activewear must-haves. Cost Negotiation & Margin Optimization: Lead aggressive pricing negotiations with suppliers to secure premium quality and high-performance fabrications at unbeatable cost structures—maximizing profitability and margins in a fast-paced market. Financial & Open-to-Buy Management: Own weekly sales performance, open-to-buy budgets, pricing strategies, and inventory management. Optimize inventory velocity, balance newness against replenishment, and drive maximum full-price sell-through while minimizing markdowns. Cross-Functional Collaboration: Partner dynamically with production, replenishment, planning, and creative/marketing teams to ensure timely deliveries, rapid reorders of high-demand styles, seamless product launches, and high-impact promotional campaigns for Nova. Data-Driven Performance: Harness sales performance data, customer feedback, and market insights to constantly refine assortments, scale winning styles, and unlock new revenue opportunities. ROLE REQUIREMENTS Minimum 5–7 years + of experience in Apparel Buying within a fast-paced eCommerce fashion environment; direct experience buying for Activewear, Athleisure, or Sport categories is required . A deep obsession with current and emerging activewear trends, fabrications, and the broader fashion landscape. Proven track record in vendor management, with strong negotiation skills around cost, quality, and aggressive delivery timelines. Exceptional analytical and data-dri…