Business Development Executive

Who We Are For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do. Business Development Executive SPINS is seeking a Business Development Executive, Commerce Enablement to help brands close the gap between shopper discovery and purchase across every channel. This role supports SPINS’ Commerce Enablement strategy, powered by MikMak, enabling brands to connect media, owned experiences, and retailer touchpoints into measurable commerce outcomes. The ideal candidate is a proactive, outbound‑capable seller who is comfortable building pipeline, running full‑cycle sales processes, and acting as a trusted advisor to CPG brands. You enjoy helping marketers make their media work harder by ensuring shoppers can easily discover products, understand where to buy, and convert intent wherever it is created. Success in this role requires strong sales discipline, comfort with modern sales technology, and the ability to clearly explain how shoppable experiences, media activation, and measurement work together to drive both ecommerce and in‑store performance. Key Responsibilities Sales Execution & Deal Ownership Hit or exceed annual revenue targets by generating and closing new brand opportunities within the CPG ecosystem Own the full sales cycle from initial outreach and discovery through close, positioning SPINS as a commerce enablement and Anywhere Commerce partner Lead consultative conversations focused on shopper discovery, product availability, and conversion across owned, paid, and retailer environments Prospecting & Pipeline Development Maintain accountability for pipeline creation with a strong emphasis on outbound prospecting Execute multi‑channel outreach strategies across email, phone, LinkedIn, and events Leverage inbound leads, marketing programs, retailer interest, and internal referrals to supplement outbound activity Maintain consistent activity levels and strong follow‑through to convert interest into qualified opportunities Commerce Enablement & MikMak Solutions Position MikMak‑powered solutions including shoppable links, store locators, and retailer‑connected landing pages Educate brands on how to activate shoppable experiences across media, brand websites, social, and influencer channels Help customers reduce friction between media exposure and purchase by aligning experiences across retailers and channels Media, Measurement & Performance Context Demonstrate an understanding of basic online engagement and digital performance, including site traffic, bounce rates, conversion behavior, and how these metrics inform optimization Demonstrate an understanding of how brand and retail media investments influence shopper discovery, traffic, and conversion Speak confidently about media performance concepts such as attribution, incrementality, ROAS, and conversion Position SPINS and MikMak solutions as a way to improve the effectiveness and measurability of media spend by connecting exposure to downstream commerce outcomes Solution Storytelling & Presentations Pitch SPINS Commerce Enablement solutions via in-person meetings, Microsoft Teams presentations, sales ca…