Brand Strategist

Penta is a leading corporate affairs advisory firm that helps organizations predict what matters and shape outcomes. By combining proprietary intelligence, stakeholder insights, and strategic counsel, we help CEOs and leadership teams navigate the increasingly complex intersection of business, policy, culture, and reputation. Our clients turn to us when the stakes are high, the signals are difficult to interpret, and the consequences of getting it wrong are significant. We are building a new model for corporate affairs advisory and are seeking leaders who want to help define the future of the industry. Penta’s global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include many of the world's most influential organizations across technology, financial services, energy, healthcare, and other sectors, including over 25% of the Fortune 100. Penta has offices in New York, Washington DC, San Francisco, London, Brussels, Dublin, and Singapore. **Role Summary:** Penta is seeking a Brand Strategist to join our remote team. Brand Strategists help bring our creative campaigns to life, working closely with designers, strategists, directors, managing directors, and partners across multiple clients and projects. A successful candidate is intellectually curious, eager to learn and contribute, works well in teams, and is interested in developing creative solutions that help solve complex challenges. **The Brand Strategist is expected to:** - Work collaboratively with creative, media, and production teams developing brand strategy and creative campaign recommendations for clients - Draft planning materials that ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs - Inform strategy and partner with creative and production teams to execute comprehensive creative campaign assets, including TV/video, digital, social, or radio ads; websites; and event activations - Work in collaboration with media/ads management team to report on campaign performance and optimization recommendations for clients - Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments **The ideal candidate will have:** - Previous full-time or internship experience in a multi-client agency focused on brand management, creative strategy, or a similar role - Past experience utilizing Excel or Google Sheets to track campaigns or creative projects - Excellent verbal and written communication skills - Experience in storytelling and creative conceptualization - A demonstrated ability to prioritize multiple, competing priorities - Strong analytical skills - The ability to take initiative; motivated and self-starting - Strong attention to detail - An understanding of project management best practices, such as project management software or project management paradigms - Experience speaking to complex stakeholder audiences like policymakers, investors, or media **Preferred, but not required:** - Experience with creating graphics and data visualizations - Experience with data management - Demonstrated project management experience working with creatives or production agencies - Experience working on creative projects in complex, or highly regulated, industries like Technology, Financial Services, Energy, Healthcare, etc. **Salary Range:** The base salary range for this position will be $57,000 depending on a candidate’s experience and qualifications as they relate to the position. **Benefits:** Penta Group is committed to providing a comprehensive and competitive benefits package to support the well-being and financial security of our employees. Our benefits include: - **Healthcare Coverage:** Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums…