Brand Marketing Manager

CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients. CareDx is seeking a Brand Marketing Manager to support and help shape pan‐organ brand strategy and execution. This role blends strategic thinking with hands‐on execution, partnering closely with Brand, Digital, Medical, Sales, and external agencies to translate business and brand strategy into high‐impact marketing programs. The ideal candidate is a strong brand marketer- someone who can think strategically, structure ambiguous problems, and still roll up their sleeves to deliver best‐in‐class programs across channels. Ideally looking for local candidates but remote candidates will be considered. Responsibilities: Brand Strategy & Planning Partners with Brand Marketing leadership to support development of brand strategy, annual marketing plans, and campaign roadmaps aligned to business priorities Translates strategic imperatives into clear program objectives, messaging frameworks, and execution plans Contributes to customer segmentation, messaging refinement, and channel strategy to ensure programs are targeted, differentiated, and impactful Synthesizes market insights, performance data, and field feedback to surface strategic recommendations and optimization opportunities Promotional Content & Marketing Asset Development Drives development of promotional content and marketing resources across digital and print channels, acting as the primary lead for webinars, email campaigns, and core print collateral (e.g., leave‐behinds) Develops content and thematic outlines with direction from Brand and Digital Marketing Owns end‐to‐end execution—aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery Partners with regional teams to ensure message consistency, scientific integrity, and audience relevance Creates marketing assets aligned to CVAs, key data, and core marketing messages, with Brand Marketing oversight Collaborates on content mapping, formatting, and adaptation for multiple audiences (physicians, coordinators, administrators, etc.) Regional Scientific Meetings & Select Tier 2 Conferences Works with the field to identify priority regional conferences and ensures conference‐in‐a‐box resources are ready for sales execution Provides planning oversight for regional meetings executed by Sales, ensuring consistency with brand strategy Leads end‐to‐end marketing execution for select Tier 2 congresses (e.g., HFSA, CHEST, NATCO), including, dinner programs, logistics coordination, materials management, and cohesive on‐site brand presence Measurement, Budgeting & Operational Excellence Defines and tracks KPIs tied to strategic objectives, measuring program effectiveness and impact Manages budget tracking for assigned programs, ensuring responsible spend and visibility into ROI Analyzes performance data and field feedback to inform strategic adjustments and continuous improvement Communicates insights clearly to stakeholders to support data‐driven decision‐making Qualifications Required Bachelor’s degree required 3–5 years of experience in marketing, communication or product marketing or related role, ideally within diagnostics, medical devices, biotech, or pharma industry Proven ability to balance strategic thinking with hands‐on execution Strong cross‐functional collaboration skills and ability to influence without authority Comfort operating in fast‐paced, ambiguous environments and making decisions with incomplete information Results‐oriented with emphasis on ROI and performance metrics Strong proficiency in Microsoft PowerPoint and core business tools; ability to…