Brand Manager, PediaSure Performance & Delivery - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. ## **JOB DESCRIPTION:** **About Abbott** Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: - Career development with an international company where you can grow the career you dream of. - Free medical coverage for employees\* via the Health Investment Plan (HIP) PPO - An excellent retirement savings plan with high employer contribution - Tuition reimbursement, the [Freedom 2 Save](https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and [FreeU](https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree. - A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. - A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity** The **Brand Manager- PediaSure Delivery & Performance** position works out of our **Columbus, OH** location in our Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives. The Brand Manager – PediaSure Delivery & Performance leads PediaSure Delivery marketing responsibilities including retail channel strategy, pricing, assortment, forecasting and business analytics. Responsible for the development, management, and execution of retail strategies to effectively achieve commercialization, profit margin and business plan objectives. **What You’ll Work On** - Lead all retail marketing related activities for the PediaSure brand including distribution and assortment strategy, pricing structure, promotional principles, and innovation launch plans. - Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace. - Maximize ROI and effectiveness of trade investments include promotion and partnership on Shopper Marketing activities. - Direct the analysis of the business overseeing consumption including drivers, priorities, and growth opportunities. - Lead retail strategy including channel strategy, National Sales Meeting presentations, Business Planning Guide as well as sell-in stories for innovation launches including supporting on price and forecast to new items in partnership with innovation team. - Partner with Design team on brand positioning and campaign to develop plan to pull through to retail. - Assess potential market expansion opportunities such as new distribution channels as well as competitive threats. - Present brand and marketing programs to Sr. Management. - Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Manageme…