Brand Manager

Company & Culture: At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space. Requirem ents: 3 to 5+ years of experience in brand management within CPG. Strong data analysis skills, with comfort working in syndicated data platforms (e.g., IRI/Circana, SPINS, or Nielsen/NIQ). Proven track record of building cross-functional relationships and driving alignment across Marketing, Sales, Finance, Supply Chain, and Operations. Experience managing marketing or brand budgets, with a solid understanding of ROI and investment tradeoffs. Working familiarity with digital marketing and e-commerce fundamentals (e.g., retail media, digital shelf, paid social) is a plus. Education: Bachelor's degree in Marketing, Business, or a related field (required); MBA preferred. Advanced Microsoft PowerPoint and Excel skills. Job Description: We are seeking a Brand Manager who blends strong foundational brand marketing with provocative approaches that break free from traditional marketing, to take the reins of our portfolio of highly-functional early-stage health and wellness beverage brand. As an emerging leader in a category of our own, we need a bold, strategic thinker who thrives in an entrepreneurial environment. Someone who can shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand love with early adopters/leading edge consumers. If you are energized by the opportunity to craft a brand’s trajectory, engage culture-setting consumers, and pioneer a movement, we’d love to meet you. Key Responsibilities: Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category Support the Creative team in developing breakthrough campaigns while ensuring cohesive execution across touch-points while effectively engaging with the consumer target Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products Leverage market research and consumer insights to inform strategies and identify growth opportunities Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed Qualifications & Required Knowledge, Skills and Abilities: Act as a total business owner for the brand, focused on driving profitable business growth, not just brand-building activities, while balancing top-line growth with profitability. Develop, execute, and optimize brand strategies that build brand equity, drive awareness, and foster consumer loyalty and advocacy. Own brand positioning and messaging frameworks, ensuring clear differentiation and compelling storytelling. Partner with the Creative team to develop breakthrough campaigns and ensure cohesive execution across all touch-points. Manage external creative and media agency partners to keep execution consistent, on-brand, and on schedule. Lead go-to-market and innovation launch plans that generate news and excitement for new products. Own the end-to-end commercialization process for new products, including produc…