Brand Insights Director - CVRM

## Are you ready to shape brand decisions that improve outcomes for millions living with cardiovascular, renal and metabolic conditions? Can you turn sophisticated market signals into clear actions that accelerate growth and patient impact? ## ## As the Brand Insights Director for CVRM, you will serve as a strategic partner to the US Marketing organization, delivering customer, market, and driven insights that guide brand strategy, performance optimization, and future growth. You will connect primary research, secondary analytics, and commercial strategy to inform critical decisions across the product lifecycle—from pre-launch clarity to post-launch acceleration. ## ## This is a role for a modern insights leader who blends strong business judgment with curiosity and innovation. You will work closely with forecasting, data analytics, market access, medical, finance, commercial excellence, and competitive intelligence teams to build an integrated view of market evolution, business performance, and opportunity areas—translating evidence into decisive action that improves patient lives. ## ## Accountabilities: - ## Insight Strategy and Research Leadership: Design and deliver primary market research and integrated insight plans that address core business questions across strategy, positioning, messaging, customer experience, performance, and execution—so brand teams move with confidence. - ## Decision-Shaping Partnership: Partner with US Marketing to inform annual planning, performance reviews, tactical optimization, and high-stakes decisions with actionable customer and market insight that sharpens strategy and improves outcomes. - ## Portfolio Learning and Future Readiness: Identify transferable findings, unmet needs, evolving market dynamics, and team member perspectives that strengthen portfolio strategy and readiness for future opportunities. - ## Integrated Analytics Collaboration: Align closely with forecasting and data analytics to connect primary research, secondary data, business performance indicators, and forward-looking assumptions into a cohesive market view that informs strategy and resourcing. - ## Evidence Synthesis and Storytelling: Translate diverse evidence sources into clear narratives and recommendations for senior stakeholders—ensuring insights lead to decisions, action, and measurable impact. - ## AI-Enabled Insight Innovation: Champion future-ready practices, including AI-enabled knowledge discovery, insight synthesis, signal detection, and faster generation of recommendations that elevate decision quality and speed. - ## Methodology and Technology Advancement: Evaluate, pilot, and embed new methodologies, data sources, and technologies that improve insight quality, increase agility, and evolve how the organization learns from customers and the market. - ## Vendor and Agency Management: Manage external research partners and specialized vendors to deliver high-quality, methodologically rigorous work tied directly to business impact. - ## Cross-Functional Alignment: Build strong alignment across marketing, forecasting, analytics, and adjacent teams to ensure research agendas are connected, non-duplicative, and focused on the most important business questions. ## ## Essential Skills/Experience: - ## Significant pharmaceutical, biotech, or healthcare experience in primary market research, commercial insights, or brand insights, with a strong track record of translating research into business action. - ## Experience supporting brands across different lifecycle stages, with the ability to connect immediate business needs to broader portfolio, franchise, or pipeline questions where relevant. - ## Strong understanding of how primary market research works with forecasting, secondary analytics, performance tracking, and commercial decision making. - ## Demonstrated ability to work collaboratively with US marketing teams and cross-functional partners, influencing without authority and aligning around shared business…