Brand Director

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Brand Director based in the United States.** The Brand Director will lead the operationalization and growth of a fast-scaling consumer brand by transforming strategic vision into measurable customer impact. This role focuses on building scalable brand systems, strengthening storytelling frameworks, and ensuring consistency across every customer touchpoint. Working at the intersection of brand strategy, growth, creative, and customer insights, you will create the processes and frameworks that drive conversion, retention, and long-term loyalty. The ideal candidate is a hands-on brand operator who thrives in ambiguity, builds from the ground up, and connects creative execution with business outcomes. This is an opportunity to shape a high-growth brand while establishing the foundation for sustainable expansion. You will have significant ownership and influence in defining how a modern DTC brand evolves. ### Accountabilities: - Build, maintain, and execute a 12-month brand roadmap aligned with business objectives, customer needs, and growth priorities. - Translate high-level brand strategy into scalable systems, messaging frameworks, creative guidelines, and operational processes. - Establish brand operating rhythms, cross-functional planning processes, workshops, and collaboration frameworks to improve alignment across teams. - Own and evolve brand voice, positioning, messaging hierarchy, and customer-facing storytelling across all channels. - Develop organic channel standards, editorial principles, and social storytelling frameworks that strengthen community engagement. - Partner with Growth, Performance Marketing, Creative, Product, Lifecycle, and Customer Experience teams to ensure consistent and conversion-focused messaging. - Lead customer insight initiatives through reviews, surveys, interviews, community feedback, and market research to identify opportunities for improvement. - Monitor competitive positioning, market trends, and customer sentiment to inform brand decisions and strategic recommendations. - Create revenue-driving storytelling frameworks that improve conversion rate, customer retention, average order value, and long-term brand loyalty. - Guide product launches, campaigns, paid media narratives, lifecycle messaging, landing pages, and customer education initiatives. - Build trust and authority systems through expert partnerships, educational content, credibility frameworks, and customer reassurance strategies. - Serve as the connective link between teams, ensuring brand strategy is consistently translated into execution across the organization. ## Requirements: - 7+ years of experience in DTC eCommerce brand management, with a proven ability to build and scale consumer brands. - Deep experience operating within consumables, wellness, supplements, beauty, food and beverage, or subscription-based businesses. - Demonstrated ability to transform brand strategy into practical systems, workflows, and execution frameworks. - Experience building brand functions, processes, or operating systems within fast-growing or early-stage environments. - Strong cross-functional leadership skills with the ability to influence Growth, Acquisition, Creative, and Marketing teams without direct authority. - Strong understanding of brand economics and performance metrics, including conversion rate, lifetime value, retention, average order value, branded search growth, and customer acquisition performance. - Proven ability to connect storytelling and creative strategy with measurable business outcomes. - Experience developing messaging frameworks, creative guardrails, trust-building systems, and customer education strategies. - Strong customer-centric mindset with experience using qualitative insights and market feedback to guide decisions. - Ability to thrive in a high-ownership, ambiguous environment wh…