Brand Director (gn) - More Nutrition (German speaking)

Start: Immediately | Level: Director | Location: Hamburg, hybrid| Type: Full time (40h/week) We are looking for an experienced Brand Director (gn) at More Nutrition to shape the future of one of the most exciting brands in the health, fitness, and nutrition space. In this role, you will own the brand strategy, positioning, and communication ecosystem across all categories, channels, and markets. You will act as the guardian of the brand, ensuring consistency across every touchpoint while driving awareness, consideration, and long-term brand equity. You combine strategic brand leadership with hands-on execution. You know how to build iconic consumer brands, develop impactful communication platforms, and lead cross-functional teams to deliver outstanding business results. This is a hybrid role that requires regular (bi-weekly) on-site collaboration at our Hamburg headquarters. Your Mission You bring 10+ years of international brand marketing experience, with direct multi-market responsibility on a major FMCG brand—food, beverage, beauty, or health/personal care You have owned marketing budgets of €100M+ and have a proven track record of building and scaling consumer brands through distinctive positioning—not just executing within a framework set by others You have led the development of brand platforms, communication architectures, and integrated campaigns from the ground up—mass media first, with seamless integration of digital, influencer, and e-commerce across masterbrand and product categories You have director-level ownership of brand redesigns, visual identity systems, and packaging strategies, with a strong eye for creative consistency across all consumer touchpoints You have successfully led both in-house creative teams and external agencies, maintaining high standards while driving executional excellence in fast-moving environments You thrive in entrepreneurial, high-growth settings and combine sharp strategic thinking with a pragmatic, low-ego, action-oriented leadership style You speak German and English fluently Your Qualifications You bring 10+ years of international brand marketing and communications experience, ideally within FMCG or other fast-moving consumer environments You have a proven track record of building, scaling, and strengthening consumer brands through distinctive positioning and impactful communication You have led the development of large-scale brand platforms, communication architectures, and integrated campaigns across multiple channels, including TV and digital You have extensive experience driving brand redesigns, visual identity systems, and packaging strategies across multiple categories and consumer touchpoints You are equally comfortable defining long-term brand strategy and diving into campaign execution, content development, and creative reviews You have successfully led and inspired both in-house creative teams and external agencies, maintaining high creative standards while driving executional excellence You bring strong expertise in digital-first, social, influencer, content, and e-commerce-driven brand building You thrive in fast-growing, entrepreneurial environments and combine strategic thinking with a pragmatic, low-ego, and action-oriented leadership style What makes this role exciting You shape the future of a fast-growing international consumer brand with significant visibility and impact You influence how millions of consumers experience our brand across products, channels, and markets You lead high-impact brand and communication initiatives with full ownership and creative freedom You work with passionate teams in a dynamic environment where speed, ambition, and innovation drive everything we do Why choose us? Shape the future : Be part of a disruptive, influencer-driven brand that’s transforming functional nutrition. Join a movement : Help empower a passionate, growing community of consumers who believe in what we do. Make an impact: Lead with purpose and play a key role in…