Brand and Marketing Manager (E-Commerce)

## Company Description Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day. We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star. It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love. **Your story, with Reach** As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do. We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore. We’ll help you build a career that works with your life, while giving you the space to create and grow. ## Job Description **About this role - this role is remote however the team get together once a quarter at Canary Wharf** This is a fantastic opportunity to take true brand ownership, bring your most creative ideas to life, and drive the digital growth of a scaling business. We are looking for a proactive **E-commerce Brand and Marketing Manager** to drive the growth of the **Yimbly** Marketplace brand. Who will bridge the gap between creative storytelling and hard commercial data. This isn't a role where you’ll be siloed you will have complete **breadth across brand strategy, performance marketing, daily trading, and commercial delivery.** **Core Responsibilities** - **Omnichannel Strategy:** Lead brand, trade, and performance marketing across all owned, earned, and paid channels (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers). - **Trading Agility:** Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with commercial urgency. - **Commercial & Fiscal Accountability:** Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS. - **Creative Guardrails & CRM:** Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused. - **Team & Agency Leadership:** Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets. - **AI & Innovation:** Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency. ## Qualifications **What you need to succeed** **The Mindset** - **Decisive & Resilient:** Thrives under the pressure of live trading and shifting commercial needs. - **Customer-Obsessed & Collaborative:** Views every channel through the consumer's eyes and builds bulletproof cross-functional relationships. **Essential Experience** - **Proven E-commerce Leadership:** Extensive experience managing e-commerce brand and marketing functions with full budget and ownership. - **Dual Mastery:** Proven track record of balancing brand equity with highly technical performance marketing. - **Commercial Fluency:** Deep understanding of core e-commerce metrics (CPA, LTV, Conversion, ROAS, POAS). - **Platform & Channel Breadth:** Hands-on experience with Google Ads, GA, Meta Ads Manager, TikTok Ads, and CRM/Lifecycle tools (Email/SMS). **Desirable Tech Stack** - Familiarity with Shopify, Klaviyo, Yotpo, SEO, GRO, Canva, Adobe…