Brand and Creative Manager

**Who we Are?** Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to way-finding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. **What is the Role?** Intersection is seeking a Brand & Creative Manager to help shape and express our brand across every touchpoint. This role will serve as a key steward of the Intersection brand, translating strategy into compelling creative work that inspires clients, engages audiences, and elevates our market presence. This is a highly collaborative role for a concept-driven creative who combines strong design craft with strategic thinking. You'll partner closely with marketing, sales, and executive leadership to bring our story to life through brand campaigns, visual storytelling, editorial content, presentations, video, experiential moments, and client-facing creative. While hands-on in execution, you'll also help guide the creative vision behind how Intersection presents itself to the world. You will help define what Intersection looks like, and how it shows up in the world. This role requires a versatile creative who thrives in a fast-paced environment and can seamlessly move between concept development, brand strategy, video production, editorial content, sales storytelling, and design execution. This role is based in our New York office on a hybrid schedule, requiring you to work in-office Tuesday through Thursday, with the flexibility to work from home on Mondays and Fridays. This role reports directly to the Senior Marketing Director. **What you will accomplish:** **In the first three months, you will:** - Gain a deep understanding of Intersection's diverse media products, audiences, and brand positioning. - Build relationships with key stakeholders across Marketing, Sales, and Leadership to understand business priorities and creative opportunities. - Audit existing brand materials and identify opportunities to strengthen consistency, storytelling, and visual impact across channels. - Take ownership of the video and motion graphics workflow for the New York team. - Begin developing strategic spec art and conceptual creative that supports active sales opportunities and showcases the power of Intersection's media platform. - Integrate into the LinkNYC content ecosystem and contribute fresh design ideas for editorial storytelling and audience engagement. **Within the first year, you will:** - Help evolve and refine Intersection's visual identity, ensuring the brand feels contemporary, cohesive, and differentiated across all channels. - Become a trusted creative partner across the organization, helping teams translate business goals into compelling creative solutions. - Establish a recognizable creative point of view across LinkNYC editorial content, ensuring the network remains culturally relevant, visually distinctive, and engaging. - Lead creative ideation and brainstorming sessions for internal stakeholders and key clients, bringing narrative-driven thinking and fresh perspectives to the table. - Develop a robust library of brand assets, video content, presentations, social content, event collateral, and conceptual creative that elevates how Intersection presents itself to the market. - Introduce new creative tools, technologies, and workflows that improve both efficiency and creative quality. ## **Core Responsibilities** ### **Brand Stewardship & Creative Direction** Serve as a steward of the Intersection brand, ensuring every creative expression reflects a clear, consistent, and compelling visual identity. ### **LinkNYC Editorial Content** Shape the visual voice of LinkNYC edi…