Brand and Content Strategist

ABOUT DUST Work is being rewritten, and the people holding the pen are the ones who actually run it. With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done. With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We don't get piloted and shelved. We land once, and spread. We're at an exciting stage of our journey, and growing fast. We're serving great customers https://dust.tt/customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026. Dust is backed by Sequoia https://techcrunch.com/2024/06/27/dust-grabs-another-16-million-for-its-enterprise-ai-assistants-connected-to-internal-data/ with a determined team of optimists (coming from Stripe, OpenAI, and Stanford) who like to focus on users, ship fast, and don't take themselves too seriously while doing so. The Generalist named us among the Future 50 https://www.linkedin.com/posts/dust-tt_were-honored-to-be-recognized-on-the-generalists-activity-7359284343929741313-Rq04. SUMMARY Dust is looking for a senior Brand and Content Strategist to define how our story comes to life and build the content engine behind it. You will turn Dust’s product innovation, customer outcomes, company priorities, and the emerging AI Operator movement into stories and programs that earn attention, build the brand, and advance the business. This is a strategy-led role with a strong editorial point of view and real ownership of execution. You will create flagship work yourself while building the systems and creative network that allow Dust’s storytelling to scale. You will start as a senior individual contributor, with the opportunity to build a team as the function grows. It’s a rare opportunity to shape how a category-defining AI company shows up across the US and Europe while the market, and the conventions for communicating within it, are still being formed. WHAT YOU'LL DO DEFINE DUST’S GLOBAL BRAND AND CONTENT STRATEGY - Own the content program across social, video, customer, community, and editorial channels, from strategic direction through execution - Decide which stories Dust should tell, who they are for, and where they should show up - Translate Dust’s company narrative and positioning into a distinctive content strategy for the US and Europe - Develop a content roadmap around company priorities, audience needs, market opportunities, and gaps across the funnel - Establish the voice, editorial standards, and creative principles that make Dust’s content recognizable and trusted BUILD THE STORIES AND PROGRAMS THAT COMPOUND - Turn product launches, customer outcomes, company milestones, and market shifts into stories that earn attention and deepen understanding - Make customer storytelling a flagship, multi-format program - Champion the AI Operators who are rewiring how work gets done inside their companies - Tell the story of how Dust runs on Dust and develop compelling programs with customers and ecosystem partners SCALE STORYTELLING THROUGH OTHERS - Create a customer and partner co-marketing engine that builds credibility and deepens relationships - Enable voices across Dust, from engineering to go-to-market, to contribute authentic, public-facing stories - Develop the playbooks, briefs, workflows, and creative network needed to produce high-quality content consistently and at scale - Build content operations on Dust and set the standard for an AI-powered content function CONNECT CONTENT TO BUSINESS OUTCOMES - Define success across awareness, audience growth, engagement, influence, and qualified demand - Establish the measurement systems needed to understand which stories, formats, and channels are working, and use those insights to continually refine the strategy - Partner with product marketing, growth, comms, community, and field marke…