Brand Activation Manager

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. What is the role? Roku is actively seeking an experienced contributor for the role of Brand Activation Manager with a passion for project management and partnership with sales to join our dynamic and growing Ad Sales Client Services team. You will leverage a deep understanding of the Ad Sales/Account Management role to drive process, support sales teams and improve outputs to clients on our Sponsorship offerings. You will be responsible for team-wide initiatives, standard operating procedures and ensuring the team is properly supporting business development to meet revenue goals. The role includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary and frequently interfaces with Sales, AdOps, Product, Client Services, and Roku Brand Studio. The Brand Activation Manager will also manage campaign escalations and ensure appropriate resolution, especially on priority Accounts. A balance of strong project management experience, a client-first approach, and the ability to build strong relationships with partners in the Roku organization will be key to success. This position is a hybrid role, Monday – Thursday in the New York office with the option to work from home on Friday. For New York - The estimated annual salary for this position is between $115,000 - $120,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. How will I use AI at Roku? At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment. What are the responsibilities of the role? Project manage top initiatives with client teams for sponsorships across Sales, Client Services, Marketing (Sales Dev), Design, UX, Ad Ops & Content Teams to drive product improvement, standardization and launch automation Lead kick-off calls for campaign execution across client and internal teams Implement and execute first-to-market executions throughout the sales cycle with a flexible and agile approach to problem solving Put together vertical sponsorship best practices to support sales/CS in client requirements Contribute to improving quality design of tools, standard operating procedures and processes for clients and products Develop a keen understanding of how the Roku platform and unique ad products will deliver brand value in support of the clients' advertising goals Collaborate with ad sales AEs on new business sales presentations and QBRs, thoughtful creative future recommendations, and custom ideation, including leading the charge…