Bilingual Community Engagement Lead (Spanish Preferred) – LA County (Remote / Field)

Welcome to Brightline! We are searching for an LA County based Community Engagement Lead to join our BrightLife Kids team. In this role, you will play a critical part in advancing our partnership with the Children and Youth Behavioral Initiative (CYBHI) https://cybhi.chhs.ca.gov! The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12. BrightLife Kids offers a modern digital experience featuring live coaching, personalized resources, parent peer communities, and local referrals — all at zero cost to families. WHY THIS ROLE IS UNIQUE: - High Autonomy & Impact: You won't just execute a pre-made plan; you’ll identify new opportunities, shape program strategy, and act as a thought partner to senior external leadership. - Community & Field Presence: You will drive program adoption across complex local ecosystems and engage directly with families and community organizations out in the field. EXPLORE OUR IMPACT: - Website: brightlife.kids/ca https://brightlife.kids/ca - Instagram: @brightlifekids https://www.instagram.com/brightlifekids - LinkedIn: linkedin.com/showcase/brightlife-kids/ https://linkedin.com/showcase/brightlife-kids/ RESPONSIBILITIES STRATEGIC MARKETING AND PARTNERSHIP STRATEGY: - Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county. - Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community. - Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations - Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones. COMMUNITY OUTREACH AND ENGAGEMENT/HEALTH EDUCATION/HEALTH PROMOTION: - Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types - Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics - Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites. - Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to align on shared goals for child mental well-being. FIELD MARKETING AND EVENT PARTICIPATION: - Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the BrightLife Kids mission. - Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by BrightLife Kids. - Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement. PERFORMANCE TRACKING AND REPORTING: - Track key metrics related to outreach, engagement, and conversion rates. - Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies. - Leverage Salesforce as primary CRM tool COLLABORATIVE IMPROVEMENT: - Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies. - Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships. REQUIREMENTS EXPERIENCE & BACKGROUND: - Minimum of 5 years of relevant experience in community engagement, public health, health promotion, or a related field (knowledge of pediatric mental health or early childhood developmen…