BDR Manager, East

Finite State partners with product security teams, the guardians of our connected world, to create transparency for their connected devices and supply chains. Our platform handles connected devices and embedded systems across all industries, including those found in enterprises, healthcare, utilities, connected vehicles, manufacturing facilities, critical infrastructure, and government entities. We are a fast-growing series-B company with a fully distributed workforce. Led by a team of seasoned experts, we are a mission-driven team passionate about arming our customers with the actionable insights, critical vulnerability data, and remediation guidance necessary to mitigate product risk and protect the connected attack surface. We are committed to a remote first culture. # Business Development Manager, East Americas **Location:** Remote (East Americas) **Department:** Marketing **Reports To:** Vice President of Marketing ## About the Role Finite State is seeking a highly motivated **Business Development Manager, East Americas** to drive pipeline generation and strategic account engagement across the East Americas region. Reporting to the VP of Marketing, this role serves as a critical bridge between marketing and sales, transforming demand generation, ABM programs, events, partner initiatives, and outbound campaigns into qualified pipeline opportunities. This role works hand-in-hand with Account Executives to penetrate strategic accounts, engage buying teams, and create meaningful sales opportunities. The ideal candidate is a self-starter who thrives in a fast-paced environment, embraces a learn-it-all mindset, and is eager to build a career in cybersecurity. ## What You'll Do - Generate qualified pipeline and sales opportunities within assigned East Americas target accounts. - Partner closely with Account Executives to develop account plans, map buying teams, identify key stakeholders and champions, and execute coordinated engagement strategies across target accounts. - Execute outbound prospecting campaigns across email, phone, LinkedIn, video, and other channels. - Follow up and qualify inbound leads generated through digital campaigns, events, webinars, content syndication, and partner programs. - Support account-based marketing (ABM) initiatives by identifying buying team members, personalizing outreach, and driving engagement within strategic target accounts. - Engage and build relationships with security, engineering, product, and executive stakeholders across complex buying teams, including CISOs, Product Security leaders, Application Security teams, DevSecOps leaders, Product Development executives, and Engineering leaders. - Conduct account research and build account intelligence to uncover opportunities and drive engagement. - Support regional events, executive dinners, trade shows, webinars, and field marketing programs. - Maintain accurate opportunity, activity, and account data within Salesforce and sales engagement platforms. - Consistently achieve and exceed pipeline creation and opportunity generation goals. ## What We're Looking For - 1–2 years of experience as a BDR, SDR, Business Development Representative, or similar pipeline generation role. - Cybersecurity industry experience strongly preferred. - Proven ability to prospect into enterprise organizations and generate qualified opportunities. - Strong written and verbal communication skills. - Highly organized and detail-oriented with excellent follow-through. - Experience using Salesforce, Outreach, Salesloft, LinkedIn Sales Navigator, or similar tools. - Comfortable working independently while collaborating effectively across teams. ## Who You Are - A go-getter who takes initiative and creates opportunities rather than waiting for direction. - A self-starter who thrives in a fast-paced, high-growth environment. - Curious, coachable, and eager to learn. - Possess a learn-it-all mentality and continuously seek to improve your craft. - Proactive, resourcefu…