B2C Marketing Manager

At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss. Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste. We’re growing fast: Our community of 133 million registered users and 261,000 active partners across 20 countries, have together already saved over 500 million meals from going to waste - avoiding almost 1.4 million tonnes of CO2e! In 2023, Too Good To Go was recognised on Fortune's acclaimed 'Change the World' list, named as one of Deloitte's 'Best Managed Companies' and won a coveted 'Cultural Impact Award' at the annual Apple App Store Awards. Your Mission As the B2C Marketing Manager you will be responsible for driving consumer growth (user acquisition, engagement, retention and purchase frequency) in the Polish market. Key Responsibilities CRM Strategy Design, execute, and scale CRM (Push, Email, In-App Messaging, SMS) to optimize key user metrics: Activation, Retention, Reactivation, and LTV. Data-Driven Experimentation & Growth Adopt a structured experimentation mindset—ideating, setting up, and analyzing A/B and multivariate tests across messaging, offer structure, send timing, audience segmentation, and UX triggers. Consistently lead with data, cohort analysis, and rigorous measurement to maximize ROI and lower CAC and churn. Marketplace Balance & Insights Execute targeted local demand-driving activities to balance supply and demand across the Polish marketplace. Partner with analytics, global brand, and growth teams to identify funnel drop-offs, user behavioral trends, and high-potential local market opportunities. Integrated Growth Campaigns & Partnerships Oversee local partnerships (content creators, influencers, and 3rd-party brands) and ensure campaigns translate into measurable user acquisition and engagement. Collaborate closely with User Acquisition, Partner Marketing, Key Accounts, and PR to ensure cohesive and impactful growth execution. Community Building Manage PL Meta channels across scheduling, transcreation, ideation and community management leveraging time efficient tools (e.g Canva, Google AI, Dash and Meta) Creative Briefing & Storytelling Brief and partner with internal creative teams and external agencies to produce high-performing, campaign-tested assets and activations. Combine compelling brand storytelling with performance data to optimize response rates and conversion. What We’re Looking For Growth & CRM Expertise: Proven experience in CRM and performance marketing within a fast-paced digital, app-first, or marketplace environment. Platform Proficiency: Deep familiarity with CRM and Marketing Automation platforms (e.g., Braze, MovableInk) Analytical & Experimentation Mindset: Strong hands-on experience in test design (hypothesis drafting, sample size calculation, statistical significance) and funnel analysis. Analytics Stack: Proficiency in working with product analytics and business intelligence tools (e.g., Amplitude, Looker) to translate complex data into actionable growth strategies. Commercial & Execution Acumen: Results-oriented mindset with a track record of driving measurable growth in app retention, engagement, or revenue. Creative Self Starter: Proficient in social creative production, with experience using static and video editing tools (e.g. Canva, Gemini AI and ElevenLabs) to create, adapt and edit assets for paid and owned channels. Creative & Strategic Balance: Ability to manage creative production briefs, bal…