B2B Paid Media Manager, Corp Strategy & ABM

## The Opportunity Join our B2B Paid Media team as a Digital Marketing Manager, Corp Strategy & ABM! Lead demand generation for Adobe’s corporate segment, with a focus on renewals and account growth. You will define and implement account-based paid media strategies, working closely with Sales to improve pipeline quality, increase engagement, and drive revenue. This role requires a strategic, account-focused outlook to manage multi-channel programs across paid media, content syndication, and programmatic—reaching priority accounts throughout the customer lifecycle. ## ## What you'll Do Account Strategy & Demand Generation Own paid media strategy for corporate segments passionate about renewals and engagement Collaborate with Sales and GTM teams to identify target accounts and set priorities ## Convert business objectives into well-defined, multi-channel campaign strategies **ABM & Channel Execution** Develop and expand ABM initiatives across LinkedIn, content syndication, and programmatic - Align messaging and targeting across channels to improve engagement - Define channel roles across the funnel ## ## Sales Alignment & Impact Collaborate with Sales to coordinate campaigns according to account priorities - Support pipeline progression, expansion, and renewals - Use feedback to refine targeting and improve performance ## ## Performance & Optimization Track campaign performance using important measures - Identify and act on optimization opportunities ## ## Ensure engagement fuels pipeline and revenue growth Collaboration & Innovation - Partner across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations - Lead testing across ABM strategies, messaging, and channels - Stay current on ABM and demand generation trends ## ## What you need to succeed - 7+ years in digital marketing with B2B demand generation or ABM experience Demonstrated success in generating pipeline and revenue within intricate sales settings ## ## Experience building and accomplishing ABM programs - Strong understanding of enterprise buying cycles ## ## Ability to convert business objectives into marketing strategy - Strong collaboration skills, especially with Sales ## ## Analytical approach with experience optimizing performance - Clear communication and presentation skills ## ## Preferred Qualifications - Experience in B2B SaaS or enterprise technology - Familiarity with programmatic and ABM platforms - Experience partnering with Sales on account strategy - Understanding of attribution and revenue measurement **About Adobe** Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. **Let’s Adobe together** At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our [values and culture](https://www.adobe.com/adobe-for-all.html#:~:text=and%20culture.-,Our%20company%20values.,-As%20we%20look), [focus on people, purpose and community](https://www.adobe.com/corporate-responsibility.html), [Adobe for All](https://www.adobe.com/diversity.html), comprehensive [benefits programs](https://benefits.adobe.com/), the [stories we tell](https://blog.adobe.com/), the [customers](https://blog.adobe.com/en/topics/customer-stories) we serve, and how yo…