B2B Marketing Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2B Marketing Manager based in the United States.** Join a fast-growing SaaS environment where marketing directly influences revenue growth and customer success. As a B2B Marketing Manager, you will lead integrated campaigns designed to generate qualified pipeline and accelerate business growth. You will combine strategic planning with hands-on execution, managing campaigns across multiple channels and optimizing performance through data-driven insights. This role offers the opportunity to build scalable marketing systems, improve demand generation processes, and strengthen alignment between marketing and sales teams. You will work closely with cross-functional partners to create impactful campaigns targeting business decision-makers and industry professionals. The ideal candidate is a results-driven marketer who thrives in a high-growth environment and enjoys turning strategy into measurable business outcomes. ### Accountabilities: - Develop and execute integrated, multi-channel B2B marketing campaigns focused on generating demand, qualified opportunities, and revenue growth. - Translate business objectives into coordinated campaign strategies across email, paid media, website, events, and sales outreach channels. - Own campaign execution from planning and asset creation through launch, optimization, and performance measurement. - Build, test, and manage marketing automation campaigns using HubSpot, including emails, landing pages, forms, workflows, and automation processes. - Partner with lifecycle marketing teams to improve audience segmentation, targeting strategies, campaign timing, and lead nurturing activities. - Ensure campaign workflows, tracking, attribution, and reporting systems are accurately implemented and maintained. - Collaborate with Product Marketing, Content, Design, Sales, and Revenue Operations teams to align messaging, goals, and execution plans. - Support sales teams with campaign insights, enablement resources, and strategies to improve follow-up and conversion. - Define and monitor campaign KPIs, including qualified leads, pipeline contribution, conversion rates, and return on investment. - Analyze campaign performance and continuously optimize messaging, channels, timing, and audience targeting through testing and data insights. - Maintain high standards for campaign data quality, attribution accuracy, and compliance with marketing regulations such as CAN-SPAM and GDPR. **Requirements:** - 4–7+ years of experience in B2B SaaS marketing, demand generation, integrated campaigns, or related marketing roles. - Hands-on experience building and executing campaigns in HubSpot or similar marketing automation platforms. - Strong understanding of SaaS marketing funnels, pipeline generation, revenue attribution, and performance metrics. - Experience working with Salesforce CRM and aligning marketing activities with sales processes. - Proven ability to manage both strategic campaign planning and detailed execution in a fast-paced environment. - Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements. - Excellent project management and organizational skills, with the ability to manage multiple campaigns and stakeholders simultaneously. - Strong written and verbal communication skills with experience collaborating across marketing, sales, and business teams. - Results-oriented mindset with a focus on measurable business impact rather than activity-based metrics alone. - Ability to adapt quickly, take ownership, and continuously improve marketing programs in a scaling organization. **Benefits:** - Competitive salary range of $100,000 - $121,000 USD, plus equity opportunities and additional compensation eligibility. - Remote-first work environment with flexibility across the United States and Ontario, Canada. - Flexible w…