B2B Integrated Marketing Specialist

Ibotta is seeking an **B2B Integrated Marketing Specialist** to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role is pivotal in driving qualified pipeline and revenue growth through integrated, full-funnel campaigns across paid and owned marketing channels, with a primary focus on demand generation through Account-Based Marketing (ABM). The ideal candidate is equally comfortable optimizing a significant paid media budget, shaping a content calendar, and partnering with Sales to move high-priority target accounts through the buyer's journey — from awareness to conversion and expansion. This is a hands-on, collaborative role for someone who pairs strong execution with a data-driven, growth-focused mindset. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. **Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.** **What you will be doing:** - Own end-to-end paid media execution across various channels including social media, CTV, programmatic display, YouTube, trade publications and other emerging platforms - Manage a significant paid media budget, audience targeting, bid optimization, spend forecasting, A/B testing, and performance reporting aligned to pipeline goals. - Build and execute integrated, full-funnel paid and owned media campaigns across the buyer's journey — from awareness through MQL conversion — aligned to defined ICP segments and pipeline targets, in collaboration with revenue Ops. - Contribute to and execute ABM campaign strategy, managing audience segmentation, UTM tracking, attribution measurement, and personalized messaging for high-priority account lists in partnership with Sales. - Own and manage the IPN organic social presence across LinkedIn, establishing the channel as a proactive demand driver and lead generation vehicle to directly support sales and revenue growth targets. - Support event marketing for major industry conferences, executing pre-event, live, and post-event strategy across different media channels - Cross-Functional Alignment Coordinate closely with Creative, Corp Comms, and Sales to ensure channel alignment and consistent GTM messaging. - Measure and report on campaign performance across paid and owned channels using Demandbase, HubSpot, Salesforce, and LinkedIn Campaign Manager, delivering actionable insights to stakeholders. - Embrace and uphold Ibotta's Core Values: *Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.* **What we are looking for:** - 3-5 years of experience in B2B integrated marketing, demand generation, or digital marketing. - Proven hands-on experience managing paid media campaigns (LinkedIn Campaign Manager, Meta, Google) including budget management, audience targeting, bid optimization, and A/B testing. - Familiarity with HubSpot and Salesforce, with a solid understanding of UTM tracking and attribution measurement across channels. - Track record of building campaigns across the buyer's journey that map to MQL and pipeline targets and align to ICP segments. - Ability to interpret cross-channel performance data and translate it into actionable insights for senior stakeholders. - Demonstrated success partnering closely with Sales, Revenue Ops, and Creative to deliver coordinated campaigns. - Strong writing and content skills across social, email, articles, and landing pages, with an eye for GTM message alignment. - Experience evaluating, piloting, or building AI tooling for marketing workflows and writing business cases for new technology adoption. - Experience supporting marketing for major industry conferences across paid, organic, email, and web channels. **About Ibotta ("I bought a...")** Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions…