Audience Editor, Chron

Chron is chasing Texas-sized audience growth. We need an editor who knows how to make sharp journalism travel farther—across social platforms, search, newsletters and video—while building deeper, more direct relationships with Texans who come to Chron for news, culture and everyday curiosity. Chron’s next Audience Editor will drive great content to new heights both on- and off-platform, grow our most loyal audience and find ways to reach new ones. The ideal candidate has read Chron, understands the brand—sharp, fresh and unmistakably Texan—and brings a strategic-first mindset with the hands-on fluency to execute. This role is the connective tissue between editorial ambition and audience reach. **Audience Editor** *Chron | Houston, TX* Full-time | Digital • Audience • Social • Video Chron is chasing Texas-sized audience growth. We need an editor who knows how to make sharp journalism travel farther—across social platforms, search, newsletters and video—while building deeper, more direct relationships with Texans who come to Chron for news, culture and everyday curiosity. Chron’s next Audience Editor will drive great content to new heights both on- and off-platform, grow our most loyal audience and find ways to reach new ones. The ideal candidate has read Chron, understands the brand—sharp, fresh and unmistakably Texan—and brings a strategic-first mindset with the hands-on fluency to execute. This role is the connective tissue between editorial ambition and audience reach. ### Responsibilities **Audience strategy** - Develop audience growth strategies across social, video, newsletters and emerging platforms while leading a team of two audience producers - Create promotion plans for special editorial initiatives that include site, social, video, newsletter and search optimization efforts - Develop audience plans for major initiatives and fast-moving Texas moments—from RodeoHouston and severe weather to elections, sports, restaurants, travel and statewide projects - Analyze data to track performance, identify trends and opportunities, and pivot strategy to meet audiences where they are - Help run morning editorial meetings by sharing pacing and trending search terms, and recommending story opportunities based on known audience interests **Social & content** - Create and publish compelling content (text, images, video, etc.) that engages and grows Chron’s social following, inspires shares, drives visits back to the site and supports subscriber and newsletter growth - Manage Chron’s social media platforms, including but not limited to Facebook, Instagram, TikTok, YouTube, Nextdoor, X, Bluesky, Threads and LinkedIn - Monitor and respond to audience inquiries, comments and complaints on social media and work with editorial leadership to address them - Advise reporters and editors on the latest social trends, content ideas that come in through social and search, and how to write and optimize for each platform **Video** - Own and refine Chron’s off-platform video strategy, including helping reporters and editors identify when video is the best way to tell their story - Shoot and edit short-form vertical video; develop and post social video to Chron’s site and social channels - Build the team’s overall fluency in video production, social strategy and AI optimization **Cross-team collaboration** - Collaborate with editors, reporters and other key stakeholders on promotion plans and special campaigns - Stay up to date on trends and best practices in video, search and social media ### Qualifications - 3+ years of relevant experience in audience, social or video publishing strategy, with people-management experience preferred - A degree in journalism, communications, marketing or a related field, or equivalent professional experience - Strong understanding of Houston and Texas, and good instinct for stories that could travel statewide - SEO experience, including the ability to use search trends, Google Discover/Google News signals and audie…