Associate Media Director, Programmatic

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. *** 100% remote and US time zone working hours are required. A day in the life: As an Associate Media Director, Programmatic you will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. You will report directly to the Media Director, who will assist with strategic development, planning, and team management, but you should own all media strategy, planning, execution, analysis, and reporting, and be comfortable leading a team and client communication. As the Associate Media Director, Programmatic you should have strong client-facing skills and be able to lead as the subject matter expert in internal meetings, client meetings, and pitch meetings with new client prospects. This is a client-facing role. You will have experience developing and deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently recommending strategies to clients and defending the work. Responsibilities: - Successful end-to-end management & strategic oversight of designated paid media accounts. - Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations. - Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction. - Manage a team of 2-3 Media Supervisors, who themselves may manage 1-2 others, guiding work, delegating tasks & working to develop their strategic & technical skillsets, and evaluating performance and sentiment through Power’s Nova platform. - Work with Client Service Managers & the Group Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success. - Actively work to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts. - Continually work to learn new strategies, test new platforms & expand Healthcare paid media offerings. - Own and build out programmatic media vendor relationships, playbook, and strategies across channels like CTV, OLV, display, native, and more vi…