Associate Marketing Director

At Veracyte, we offer exciting career opportunities for those interested in joining a pioneering team that is committed to transforming cancer care for patients across the globe. Working at Veracyte enables our employees to not only make a meaningful impact on the lives of patients, but to also learn and grow within a purpose driven environment. This is what we call the Veracyte way – it’s about how we work together, guided by our values, to give clinicians the insights they need to help patients make life-changing decisions. Our Values: We Seek A Better Way : We pursue bold ideas, embrace complexity, and keep pushing forward. We Make It Happen : We act with urgency, deliver with excellence, and always find a way. We Are Stronger Together : We engage with empathy, align around what's best for Veracyte, and celebrate as one team. We Care Deeply : We show up with integrity, kindness, and respect for one another. The Position: The Associate Marketing Director is accountable for the commercial regional marketing strategy and enhance product leadership of Veracyte’s IVD oncology portfolio internationally. This role combines regional commercial ownership driving adoption and localization of global marketing messaging across markets with the purpose of growing the brands, increasing adoption and establish production leadership across regions. The role acts as the key bridge between global strategy and regional strategic execution, while representing the voice of the customer, market, and business in product development and commercialization decisions. This position is based in EMEA, with a strong preference for candidates based in UK, Germany, Spain, Italy and France. Key Responsibilities In collaboration with Global Marketing Teams, define and own the international IVD regional marketing strategy by product, segment, and geography; translate market dynamics and customer insights into strategic direction and execution priorities; identify opportunities, barriers, and competitive positioning Contribute to product lifecycle management providing input to the global marketing team for feature prioritization, concept development, testing, and continuous product improvement; to ensure alignment between product evolution and market needs Provide input to the global marketing team and/or other cross functional development forums to ensure alignment with the international team for complete customer and technical requirements for product development and represent customer, and regional business perspectives In collaboration with Global Marketing teams, lead our regional Voice of Customer (VoC) initiatives including qualitative and quantitative research, market assessment, and competitive intelligence; translate insights into strategy, messaging, and product improvements Lead multi-channel operational marketing execution including regional campaign planning and work cross functionally with global communications teams for campaign development, digital marketing, and content creation across the region in sync with our global marketing messaging Oversee content governance including creation, local approval processes, version control, compliance, and scientific accuracy; ensure adherence to IVD/IVDR standards Determine the regional strategy of key events and congresses to participate across geographies in coordination with the Global Meeting & Events team for the planning, execution and post – event management, ensuring strong external visibility and compliant scientific positioning Deliver high-impact sales enablement tools, in coordination with Global Marketing, to localize and develop impactful regional messaging frameworks, training materials, objection handling, and field support programs Drive Prosigna growth and demand generation while leading NGS strategic transition regional programs including segmentation, targeting, customer conversion programs, education initiatives, and performance tracking In collaboration with Decipher global market…