Associate Director, Retention & Loyalty

Why We Exist and What We Do : At Dr. Squatch ( www.drsquatch.com ), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier! About the Role: Dr. Squatch is looking for an Associate Director of Retention & Loyalty to lead one of the most critical functions in our DTC business. This is a senior strategic role responsible for the health and growth of our customer base, owning subscription, loyalty, and lifecycle marketing as integrated levers to drive retention, LTV, and long-term revenue. We’re looking for a strategic, analytically-driven leader, someone who thinks in frameworks, is deeply comfortable with data, and can operate at both the strategic and executional level. This role reports to the Chief Digital Officer and manages a team of five, including lifecycle, subscription, and loyalty functions. This is a full-time, hybrid role based in Marina Del Rey, CA. The anticipated base compensation range for this role will be $170,000 to $188,000. Compensation will be commensurate with the candidate's experience and local market rates. What You'll Do: Own the retention strategy for Dr. Squatch’s DTC business — defining how subscription, loyalty, and lifecycle marketing work together to maximize customer retention and LTV Lead the ongoing revamp of our subscription and loyalty programs — defining the experience, value proposition, and roadmap in close partnership with Digital Product and Growth Oversee lifecycle marketing across email, SMS, and direct mail — setting strategic direction, prioritizing the roadmap, and managing a high-performing team to execute Own the retention P&L — setting annual targets, tracking performance against plan, and providing regular updates to finance and executive leadership Serve as a strategic thought partner to the Chief Digital Officer — synthesizing performance data, customer insights, and market trends into clear recommendations and business cases Build and develop a team of five, fostering a culture of analytical rigor, ownership, and continuous improvement Manage key vendor relationships across retention and lifecycle platforms (Klaviyo, Postscript, Recharge, Postpilot, and others) to ensure the business is getting maximum value About You: 8+ years of experience in a high-performance environment — management consulting, DTC ecommerce, consumer brand, or tech; prior retention or subscription experience strongly preferred Deeply analytical — you build models, interpret complex data sets, and translate findings into strategy; experience with Looker or similar BI tools a plus Strategic thinker and clear communicator — you can synthesize ambiguous problems into structured recommendations and present confidently to executive audiences Proven people manager who develops strong teams and drives results through others Fluent with AI tools (Claude, ChatGPT, or similar) and comfortable integrating them into how you and your team work Entrepreneurial and ownership-oriented — you set direction without being told to, and you hold yourself and your team accountable to outcomes Experience with DTC subscription, loyalty programs, and Lifecycle tools - Klaviyo, Recharge, or Postscript - is a plus #LI-TC1 #LI-FULLTIME #LI-HYBRID Who We Are: Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our wo…