Associate Director, Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3188 - Associate Director, Planning - UK Role Summary and Impact We are recruiting for an Account Director who is an exceptional and driven media planner, to join our Connections Planning team. For bp you will work as part of the wider WPP inter-agency team, ‘Team Energy’, primarily across Retail, Fuel, Loyalty campaigns, as well as their new and exciting electric charging offering – bp Pulse. Regarding the planning work specifically, the bp account offers the opportunity to build internal and external agency exposure and further establish project management skills through management of multiple campaigns across multiple business units. We foster a highly collaborative environment with brilliant, forward-thinking clients who are not only engaged but genuinely enthusiastic about pushing boundaries. This partnership allows us to deliver truly exciting, market-leading work that sets industry benchmarks and drives significant impact. Expect a role that is highly strategic, requiring deep analytical thinking, a keen commercial eye, and a flair for innovative solutions. We are consistently exploring new technologies, channels, and audience engagement models, ensuring your work remains at the cutting edge. Innovation is not just encouraged, it's expected. Crucially, you'll have seamless access to a rich tapestry of agency expertise. You'll collaborate daily with our specialist teams in data science, advanced measurement & analytics, brand strategy, and consumer insights. This integrated approach empowers you to craft media plans that are not only creative and impactful but also deeply informed, measurable, and strategically sound. About the role You will be expected to demonstrate experience and knowledge in - Knowing the tools and means to build and target audiences in addressable and non-addressable media to validate the media approach ensuring that the defined audience can be reached at the scale required Designing an approach that outlines how and where we will connect with defined audiences – especially hard to reach / low media engagement audiences – in media for brand and performance campaigns. Connecting the dots between the data we, the client, media owners and other internal teams hold to plan most effectively. Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists and wider agency teams from a paid, owned and earned perspective Day to day management of campaigns and annual planning as a key liaison between clients and channel specialists Designing measurement & testing framework to inform as well as measure and optimise the campaigns when live Management of others to develop their skills Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . You show a breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy H…