ASSOCIATE DIRECTOR, ORGANIC CONTENT & GROWTH

About Cresset [Cresset](https://cressetcapital.com/wp-content/uploads/2025/04/CAM-Form-ADV-Part-2A-2025.pdf "https://cressetcapital.com/wp-content/uploads/2025/04/CAM-Form-ADV-Part-2A-2025.pdf") is a firm built by clients, for clients. As an independent, award-winning multi-family office and private investment firm, we are reimagining the way wealth is experienced. Our purpose is to help ensure that both wealth and life are fully optimized—integrated, intentional, and aligned with each client’s vision of success. We provide access to the caliber of talent, ideas, and investment opportunities typically available to the largest single-family offices and institutions. Our approach is personalized, entrepreneurial, and client-first. Proudly owned by our clients and employees, Cresset was built to endure. We are creating a 100+ year firm—one focused on delivering an exceptional experience, not only for the families we serve but for the team that serves them. Recognized by Barron’s and Forbes among the nation’s top RIA firms, and as one of the industry’s best places to work,[\*](https://cressetcapital.com/disclosures/ "https://cressetcapital.com/disclosures/") Cresset is guided by long-term relationships, shared success, and a belief that wealth should serve a life well lived. Job Description Reporting to the Head of Growth Marketing, the Associate Director, Organic Content & Growth (SEO & GEO/AEO) will help execute and scale Cresset's organic growth initiatives across SEO, GEO/AEO, content marketing, and AI-powered discovery channels. This role is responsible for creating and optimizing content that drives qualified leads, increases brand visibility, and supports long-term organic growth. This is a hands-on role for a content marketer with strong SEO and AI discoverability expertise. The ideal candidate will manage content production workflows, develop and optimize high-performing content, and contribute directly to writing and editing. Working closely with the Growth Marketing team, external SEO consultants, and internal subject matter experts, this individual will translate strategic priorities into compelling content and measurable business outcomes. The successful candidate will have a performance marketing mindset, using content and organic discoverability as levers to increase visibility, engagement, and lead generation across search engines, AI-driven discovery platforms, digital channels, and paid campaigns. They will help expand Cresset's digital footprint and authority signals to support both SEO and GEO/AEO performance. Key Responsibilities Content, Discoverability & Brand Authority - Develop and manage SEO-driven content plans, editorial calendars, and content workflows that support organic growth and lead generation objectives. - Write, edit, and optimize thought leadership, website content, and other digital assets. - Partner with external SEO consultants and internal subject matter experts to develop content briefs, identify opportunities, and execute content initiatives. - Identify and execute opportunities to increase off-site visibility and authority through third-party profile optimization, industry rankings, listicles, guest articles, interviews, publisher placements, citations, and brand mention opportunities. Organic Growth & Search Optimization - Collaborate with the Head of Growth Marketing and external partners on SEO and GEO/AEO strategy and execution. - Execute initiatives that improve discoverability across search engines, AI assistants, LLMs, and answer engines. - Identify opportunities to increase qualified organic traffic and leads - Monitor and optimize content performance to improve rankings, AI discoverability, engagement, and business outcomes. - Stay informed on emerging AI search trends and recommend practical opportunities to improve organic visibility and authority. Qualifications - 5–10+ years of experience in SEO, organic growth, content marketing, or related marketing roles. - Proven track…