Associate Director, Omnichannel Advanced Analytics

Legend Biotech is a global biotechnology company dedicated to treating and, one day, curing life-threatening diseases. Headquartered in Bridgewater, New Jersey, we are advancing the next generation of cell therapy through a portfolio of innovative technologies, including autologous, allogeneic, and in vivo cell therapy approaches. Our research spans chimeric antigen receptor T-cell (CAR-T), T-cell receptor (TCR-T), natural killer (NK) cell-based therapies, and other emerging platforms designed to transform the treatment of serious diseases. From our global network of research and development sites, we are committed to discovering and developing safe, effective, and cutting-edge therapies for patients worldwide. Legend Biotech entered into a global collaboration agreement with Johnson & Johnson to jointly develop and commercialize CARVYKTI® (ciltacabtagene autoleucel; cilta-cel). Through this strategic partnership, we combine complementary expertise and capabilities to advance innovative immunotherapies for patients living with multiple myeloma. Legend Biotech is seeking an Associate Director, Omnichannel Advanced Analytics as part of the Insights & Analytics team based in Bridgewater, NJ . Role Overview The Associate Director (AD), Omnichannel Advanced Analytics, is a senior analytics leader responsible for driving insight generation and performance measurement across non‑personal promotion (NPP) and omnichannel engagement. This role builds a rigorous, scalable understanding of which digital and non‑personal tactics work, for whom, and why—enabling data‑driven optimization of channel strategy, content, orchestration, and investment across the customer journey. The AD partners closely with Commercial, Marketing, Field Operations, and IT to translate complex data into actionable insights, influence strategic decision‑making, and embed advanced analytics into omnichannel planning and execution. This role also provides people leadership and thought leadership within the broader Insights & Analytics organization. Key Responsibilities Own and evolve the omnichannel analytics roadmap for NPP, including measurement frameworks, KPI definitions, test‑and‑learn approaches, and standardized performance readouts aligned to brand and marketing decision cycles. Establish clear success metrics and accountability for non‑personal and digital engagement, ensuring consistency across brands, channels, and customer segments. Serve as the subject‑matter expert on omnichannel and NPP measurement, advising senior Commercial and Marketing leaders on performance interpretation and optimization opportunities. Quantify the effectiveness and impact of NPP tactics, including but not limited to email, web journeys, paid media, webinars/virtual programs, rep‑triggered digital, and other non‑personal touchpoints. Assess channel contribution and interaction effects across the customer journey, supporting smarter investment allocation and engagement sequencing. Design and execute test‑and‑learn initiatives to evaluate new tactics, content strategies, and orchestration approaches. Develop and operationalize advanced analytic assets that enable smarter, more personalized engagement, including: Customer segmentation and audience prioritization models Response and propensity models (e.g., engagement likelihood, next‑best‑action, or next‑step likelihood) Content and channel optimization models (what message works, where, and when) Journey analytics, including pathing analysis, drop‑off identification, and sequencing optimization. Translate advanced analytics outputs into clear, actionable recommendations for non‑technical stakeholders. Partner closely with Commercial, Brand Marketing, Digital, Field Operations, and Market Research teams to align analytics priorities with business objectives and omnichannel strategy. Collaborate with IT, Data Engineering, and platform teams to ensure scalable, compliant, and reliable data pipelines, analytic environments, and report…